Medicare Market Growth Manager - Cypress, United States - UnitedHealthcare

UnitedHealthcare

Verified Company

Cypress, United States

14 hours ago

Posted by:

Mark Lane

beBee recruiter

Description

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start
Caring. Connecting. Growing together.

The Market Growth Manager will be responsible for building and growing a productive, efficient, and compliant team of independent sales agents, third-party referral sources, and key internal and external strategic partners.

They will translate market strategies into specific tactics with measurable goals, building and executing productive, efficient, and compliant outreach and marketing strategies to achieve assigned sales targets across all channels.

If you located in Orange County, CA, you will have the flexibility to work hybrid from 5701 Katella Ave Cypress, CA 90630 as you take on some tough challenges.

Primary Responsibilities:

Key Agent/Agency Performance:

Agent Development: Mentor, coach and engage key agents/agencies through ongoing business and strategy planning. This includes identifying sales opportunities, product positioning, UHC tools, UHC value proposition, compliance, and market education
Onboarding: Reach out to new agents identified by the PHD to share UHC learning, growth tools and value proposition. Design agentlevel plan to sell within first 90 days and create a successful early launch for the agent
Resource Distribution Management: Identify high performing or high potential agents to share resources such as MIRA, FMA, sponsorships, retail and sales and educational events
FLP Campaigns and Documentation: Engage in outbound call campaigns to drive sales

Multi-Channel Growth:

Product Education and Training: Conduct market specific trainings for key agent population, agencies, providers, and influencers. Promote National scheduled trainings for all agents/agencies
Product and

Marketing Presentations:
Present the UHC value proposition at UHC-owned or EDC-owned events

Marketing Strategy: Find opportunities for Direct to Consumer (DTC)specific or other marketing based on geographic nuances/demographics
Channel Education: Introduce the DTC concept in the community where appropriate; evaluate the relationships to identify the right partnerships for this opportunity

Strategic Opportunities/Provider &

Community Outreach:

Execute on Provider Strategies thru DTC & Key agents: Identify, train, and manage agents assigned to work on provider activities
Community Outreach: Find new locations, negotiate terms with organizations, focusing on those largescale or highimpact events for both DTC & Key Agents
Build Influence: Focus on influencing community leaders and large organizations, find opportunities to build relationships in highimpact locations

Analysis and Strategic Planning:

Data Analysis: Research and monitor sales, retention, and other trends to identify compliance, leverage UHC tools for sales and retention opportunities and gaps to act upon
Retention: Address disenrollment outliers as well as execute on plan change strategies specific to the local market
Identify Efficiency Gains via

DTC:
Strategize opportunities to shift sales and/or agent management work to DTC; recommend potential improvements to the digital or DTC Sales process from the field perspective

Lead Oversight and Distribution: Review lead outcomes, pull leads to recycle and redistribute for call blitzes or other outbound call initiatives, follow up on the outcome of those recycled leads
Internal UHC M&R

Corporate Work Groups:
Attend and contribute to operational improvements, translate changes and improvements for local market

Demonstrated Skills:

Facilitate Execution Plans by

Identifying, developing, and maintaining solid relationships with key community partners and influencers, and fostering connections with those organizations and stakeholders
Must understand compliance rules and event best practices to ensure smooth tactical execution of events and meetings and fully utilize support functions and roles
Networking with professional organizations to create opportunities for referrals, partnerships, and other methods of engagement
Utilizing competitive perspective and market knowledge to position UnitedHealthcare as the carrier of choice
Effectively and efficiently allocating enterprise resources to maximize growth and profitability

Communicate Effectively and Manage Conflict by:

Clearly articulating the value proposition of UnitedHealthcare Medicare plans and direct enrollment to both external partners and prospective members
Working collaboratively with others (both inside the sales unit as well as outside) to achieve goals
Partnering with other fieldbased employees to act as one team driving holistic growth in the market
Sharing best practices across thi