Tiffany Mink

Managing events with an end-to-end approach through creative conceptualization, detail-oriented coordination, and efficient operation with a focus on customer experience, brand identity, and goal realization.

EVENT SPECIALIST | Loungefly, Funko | 2021-2022

• Build event objectives and strategy, look and feel, coordination, and logistics planning for all retail and marketing events
• Manage production and execution of timelines, milestones, and tasks; ensure team members are delivering timely quality results
• Provide consistent communication with key stakeholders throughout design, development, and execution
• Develop creative event activations in partnership with licensees like Disney, Sanrio, Star Wars, Marvel, and MLB
• Manage and organize event logistics for large-scale DTC conventions, product launches, and other special events
• Point of contact for day-of-show event operations with solution-driven decision making and elevated customer service inquiries
• Develop staff roles, schedules, and lead staff training; identify and delegate key positions and manage event team
• Lead post-event meetings to report KPIs, identify organizational obstacles, and ways to improve brand-to-customer relationship

DIRECTOR OF MARKETING | Whosits & Whatsits, LLC | 2011- 2021

• Research and diversify event opportunities to increase brand awareness, hit different target audiences, and generate revenue
• Manage overall marketing budget with a focus on risk assessment and profitability of events
• Negotiate contracts with commercial spaces and vendors; secure permits and insurance as needed
• Hire and train event staffing on brand values and expectations, customer service, POS system, inventory management, etc.
• Oversee event coordination including conceptualizing booth layout, merchandising, displays, drop shipment, booking travel, etc.
• Lead marketing campaigns for events and track success through event reporting and customer feedback

EVENT MANAGER | Thingamavlogs, Freelance | 2015-2019

• Plan creative in-person and live streaming events for YouTube channel to engage with subscriber community
• Manage event operations, talent, audio/visual and technical assistance, and community monitoring
• Research and acquire sponsorships for events that align with the brand for cross-promotional support
• Organize film screenings with panels of related talent and crew including securing theaters and managing contracts
• Develop and source event-specific promotional materials and retail products; lead on-site retail sales and transactions
• Build relationships with variety of brands, companies, and influencers to generate promotional opportunities and event support

MARKETING AND EVENTS MANAGER | Olight Technology Co | 2013-2014

• Coordinate and execute B2B trade shows and product demonstration events for clients, press, and VIPs
• Develop and supervise budgets and project scheduling
• Implement procedures for streamlined internal communication for efficient events and marketing campaigns
• Work closely with warehouses and vendors to coordinate inventory and shipping as determined by event needs
• Merchandise and coordinate product display builds to best represent product features and key information

MARKETING COORDINATOR (EVENTS) | Mophie | 2012-2013

• Originate new role within events to discover new opportunities, supervise logistics, manage calendar, and lead on-site execution
• Execute consumer-facing events with a focus on creative activations, customer experience, and brand's lifestyle position
• Execute B2B event logistics in conjunction with Sales to generate leads and drive sales through booth optimization
• Implement and manage cross-departmental communication procedures to ensure successful event operations
• Book travel and manage communications for leadership and event staff
• Source and oversee promotional event materials including swag, fliers, and signage

DIRECTOR OF CENTER STAGE | James Madison University, Contract | 2007-2008

• Plan concerts for 3000 capacity and 1200 capacity campus venues and manage yearly calendar of shows
• Research trends to identify key talent for various demographics and negotiate contracts with agents
• Plan and secure all event logistics such as talent hospitality, security, production, promotional materials, hard tickets, etc.
• Supervise budget and ensure invoices are paid on time
• Manage and delegate responsibilities to a 40+ person staff through marketing campaigns, load-in/out, and day of show

James Madison University, Harrisonburg VA

Bachelors in Corporate Communication