- Proficiency in website optimization, personalization, and A/B testing platform tools.
- Experience analyzing digital ad campaigns from platforms like Google, Facebook, or similar.
- Advanced skills in Excel, including pivot tables, charts, and formulas.
- Deep understanding of Digital Marketing metrics, campaigns, and Google Analytics.
- Understanding of current marketing trends, including personalization, targeting, and data-driven planning.
- Experience with standard web languages such as HTML, CSS, and JavaScript.
- Master's degree in business, marketing, analytics, or related field.
- Additional certifications in Digital Marketing or Analytics.
- Work in close collaboration with Data Scientists & Consultants to strategize and execute A/B, Multivariate Testing, Auto Personalization, User Journeys, etc. on the website.
- Collaborate with CX Marketing content leads to ensure content is created to support personalized journeys.
- Analyze digital campaign performance and provide insights with Data Scientists for channel managers and senior leaders to support optimization.
- Track and report on KPIs in support of department/company goals and objectives for existing digital and test initiatives; be able to tie online metrics back to company goals.
- Keep pace with web technology, and strategic changes from eCommerce industry leaders.
- Help define / prioritize new website enhancements and identify bugs / experiential bottlenecks and work with IT to develop new requirements.
- Develop and distribute monthly reports for key stakeholders outlining performance, progress, and strategy.
- Gain a deep understanding of our on-site search engine, how the Machine Learning works and its capabilities.
- Work closely with on-site search engine partner to build and execute a strategy to optimize search results.
- Collaborate with search support team and IT to integrate new features that take advantage of our platforms advanced machine learning capabilities.
- Collect and analyze data and results, identify trends and insights and provide monthly reporting to senior management.
- Attend channel marketing meetings, establish a foundational understanding of performance and initiatives.
- Support channel leads where necessary and act as a backup to help continue regular business operations when needed.
- BA/BS in business, marketing, analytics or related field required; Master's Degree strongly preferred.
- Minimum of 4 years work experience as a Digital Marketing or equivalent position required, specifically:
- Experience using website optimization, personalization and/or A/B testing platform tools.
- Experience analyzing digital ad campaigns from Google, Facebook or similar.
- Proficient in analyzing, consolidating, and interpreting data from various sources, while still being able to articulate your thoughts in an easy-to-understand manner.
- Expert knowledge of Excel, including pivot tables, charts, and formulas.
- Deep understanding of Digital Marketing metrics, campaigns and Google Analytics; ability to recognize patterns and anomalies in data.
- Excellent communication and cross-functional relationship management skills working with Marketing, IT, Business and Data Scientists; attention to detail, independent thinker.
- Willingness to work hands-on, develop the strategy behind a particular initiative and then implement; ability to work within tight deadlines.
- Understanding of current marketing trends, including personalization, targeting, and data-driven planning
- Experience with standard web languages, such as HTML, CSS, and JavaScript a plus
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Senior Marketing Specialist - Melville, United States - ZAR IT Solutions
Description
Job Description
Job DescriptionSenior Marketing Specialist (Website Personalization)Skills: Marketing Analytics, Digital ad Campaigns, Google Analytics, Digital Marketing, Website Optimization, A/B testing platform
Must have:
Client is seeking a Sr. Website Optimization & Personalization Specialist, focused on delivering digital customer experiences by using relevant data to make the most intelligent and personalized decisions across various touchpoints. The primary focus of this position will be on improving the customer experience through marketing automation. You will focus on journey ideation, testing/experimentation, content/product recommendations and automated 1-to-1 experiences. These unique activities will be a core focus to help deliver the right experience at the right time to our customers. Additionally, in this role you would also be responsible for improving on-site search for website visitors and supporting core performance marketing channels.
This position is full time located in Melville, NY and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesdays with an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Responsibilities:
Web Personalization
Improve website experience and drive 1:1 personalization.
Learn, Manage and Optimize Onsite Search Results
Support Paid Search, Social, CTV and Affiliate Marketing Leads
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