- Proficiency in website optimization, personalization, and A/B testing platform tools.
- Experience analyzing digital ad campaigns from platforms like Google, Facebook, or similar.
- Advanced skills in Excel, including pivot tables, charts, and formulas.
- Deep understanding of Digital Marketing metrics, campaigns, and Google Analytics.
- Understanding of current marketing trends, including personalization, targeting, and data-driven planning.
- Experience with standard web languages such as HTML, CSS, and JavaScript.
- Master's degree in business, marketing, analytics, or related field.
- Additional certifications in Digital Marketing or Analytics.
- Work in close collaboration with Data Scientists & Consultants to strategize and execute A/B, Multivariate Testing, Auto Personalization, User Journeys, etc. on the website.
- Collaborate with CX Marketing content leads to ensure content is created to support personalized journeys.
- Analyze digital campaign performance and provide insights with Data Scientists for channel managers and senior leaders to support optimization.
- Track and report on KPIs in support of department/company goals and objectives for existing digital and test initiatives; be able to tie online metrics back to company goals.
- Keep pace with web technology, and strategic changes from eCommerce industry leaders.
- Help define / prioritize new website enhancements and identify bugs / experiential bottlenecks and work with IT to develop new requirements.
- Develop and distribute monthly reports for key stakeholders outlining performance, progress, and strategy.
- Gain a deep understanding of our on-site search engine, how the Machine Learning works and its capabilities.
- Work closely with on-site search engine partner to build and execute a strategy to optimize search results.
- Collaborate with search support team and IT to integrate new features that take advantage of our platforms advanced machine learning capabilities.
- Collect and analyze data and results, identify trends and insights and provide monthly reporting to senior management.
- Attend channel marketing meetings, establish a foundational understanding of performance and initiatives.
- Support channel leads where necessary and act as a backup to help continue regular business operations when needed.
- BA/BS in business, marketing, analytics or related field required; Master's Degree strongly preferred.
- Minimum of 4 years work experience as a Digital Marketing or equivalent position required, specifically:
- Experience using website optimization, personalization and/or A/B testing platform tools.
- Experience analyzing digital ad campaigns from Google, Facebook or similar.
- Proficient in analyzing, consolidating, and interpreting data from various sources, while still being able to articulate your thoughts in an easy-to-understand manner.
- Expert knowledge of Excel, including pivot tables, charts, and formulas.
- Deep understanding of Digital Marketing metrics, campaigns and Google Analytics; ability to recognize patterns and anomalies in data.
- Excellent communication and cross-functional relationship management skills working with Marketing, IT, Business and Data Scientists; attention to detail, independent thinker.
- Willingness to work hands-on, develop the strategy behind a particular initiative and then implement; ability to work within tight deadlines.
- Understanding of current marketing trends, including personalization, targeting, and data-driven planning
- Experience with standard web languages, such as HTML, CSS, and JavaScript a plus
-
Marketing Specialist
3 weeks ago
Accommodations Plus International Melville, United StatesJob Description · Job DescriptionThe Marketing Specialist will be our main liaison to our outside marketing firm and will aid in the development and execution of strategic marketing initiatives for API to grow brand awareness, attract new clients and retain our diverse client por ...
-
Marketing Specialist
3 weeks ago
Accommodations Plus International Melville, United StatesThe Marketing Specialist will be our main liaison to our outside marketing firm and will aid in the development and execution of strategic marketing initiatives for API to grow brand awareness, attract new clients and retain our diverse client portfolio. Our ideal candidate will ...
-
Marketing Specialist
2 weeks ago
ASR INTERNATIONAL Melville, United StatesJob Description · Job DescriptionTitle: Engineering Marketing · Established in 1986, ASR solves mission critical challenges for clients in Government and Commercial sectors with our unique blend of proven experience, Global Touch Point capability, and cost-saving innovations in ...
-
Marketing Communications Specialist
2 weeks ago
Nikon Inc Melville, United StatesInquire about this position Position Name: Marketing Communications Specialist Company: Nikon Inc.Location: Melville, NYCode: 2360The Marketing Communication Specialist will support the team in all efforts to help strengthen the Nikon brand through various marketing communication ...
-
Marketing Analytics Specialist
4 days ago
Henry Schein Melville, United StatesJOB OVERVIEW: · This position is responsible for collaborating with various channels within Marketing along with the Marketing Analytics team to report on the performance of advertising placements relating to print and digital ads. The Marketing Analytics Specialist will need to ...
-
Marketing Specialist
2 weeks ago
Accommodations Plus International Melville, United StatesThe Marketing Specialist will be our main liaison to our outside marketing firm and will aid in the development and execution of strategic marketing initiatives for API to grow brand awareness, attract new clients and retain our diverse client portfolio. Our ideal candidate will ...
-
Marketing Specialist
2 weeks ago
ASR International Corp Melville, United StatesJob Description · Job Description · Title: · Engineering Marketing · Established in 1986, ASR solves mission critical challenges for clients in Government and Commercial sectors with our unique blend of proven experience, Global Touch Point capability, and cost-saving innovat ...
-
Marketing Specialist
2 weeks ago
ASR International Corp Melville, United StatesTitle: Engineering Marketing · Established in 1986, ASR solves mission critical challenges for clients in Government and Commercial sectors with our unique blend of proven experience, Global Touch Point capability, and cost-saving innovations in People, Processes, and Systems. A ...
-
Marketing Specialist
4 weeks ago
ASR INTERNATIONAL Melville, United StatesJob Description · Job DescriptionTitle: Engineering Marketing · Established in 1986, ASR solves mission critical challenges for clients in Government and Commercial sectors with our unique blend of proven experience, Global Touch Point capability, and cost-saving innovations in ...
-
Marketing Specialist
1 week ago
Spectrum Innovations Rochelle, United StatesABOUT US · weha Ludwig Werwein GmbH has been a renowned partner of the stone industry and stone processing crafts since 1949. Together with our customers, suppliers, and cooperation partners in Germany and abroad, we shape the future of our industry. Weha stands for innovative so ...
-
Channel market specialist Melville ny
23 hours ago
ESR Healthcare Melville, United StatesChannel market specialist Melville ny · Experience level: Mid-senior Experience required: 5 Years Education level: Bachelors degree Job function: Marketing Industry: Consumer Electronics Compensation: $71,000 - $80,000 Total position: 1 Relocation assistance: No Visa sponsorship ...
-
Marketing Communications Specialist
3 weeks ago
Nikon Inc Melville, United StatesInquire about this position · Position Name: Marketing Communications Specialist · Company: Nikon Inc. · Location: Melville, NY · Code: 2360 · The Marketing Communication Specialist will support the team in all efforts to help strengthen the Nikon brand through various marke ...
-
Senior Marketing Specialist
3 weeks ago
Real Careers Melville, United StatesAbout the job Senior Marketing Specialist (Website Personalization) · Senior Marketing Specialist (Website Personalization) · Melville, NY - Hybrid - Onsite Monday & Wednesday · Must be a US Citizen or Green Card holder. · The client is seeking a Sr. Website Optimization & Pe ...
-
Senior Marketing Specialist
3 weeks ago
ZAR IT Solutions Melville, United StatesSenior Marketing Specialist (Website Personalization) · Skills: · Marketing Analytics, Digital ad Campaigns, Google Analytics, Digital Marketing, Website Optimization, A/B testing platform · Must have: · Proficiency in website optimization, personalization, and A/B testing pl ...
-
Marketing Data Specialist
23 hours ago
Bethpage FCU Bethpage, United StatesBethpage has a commitment to excellence and the highest standards of member service. Our values and behaviors are critical to the success and growth of the business and they were all created with a unique cultural foundation. To review our values and behaviors, please visit The B ...
-
ESR Healthcare Melville, United StatesMarketing Specialist Medical Devices Melville, NY REF · Description: · Marketing Specialist Medical Devices Melville, NY REF · Skills: Marketing · Experience level: Mid-senior Experience required: 3 Years Education level: Bachelor's degree Job function: Marketing Industry: Me ...
-
Digital Marketing Specialist
3 weeks ago
Eagle Rock Properties Plainview, United StatesJob Description · Job DescriptionEagle Rock Properties, headquartered in New York, is a full-service real estate firm offering investment management, property management, and construction management services. With a team of over 275 professionals, we specialize in rental apartmen ...
-
Senior Specialist, Segment Marketing
2 weeks ago
Henry Schein Melville, United StatesThis position is responsible for supporting the growth objectives of our strategic customer segments inclusive of our Group Practice segment including Large Group Practices, Urgent Care, Community Health Centers (CHC) and corporate owned ASCs as well as the Integrated Delivery Ne ...
-
Channel market specialist Melville ny
3 weeks ago
ESR Healthcare Melville, United StatesChannel market specialist Melville ny · Experience level: Mid-senior Experience required: 5 Years Education level: Bachelor's degree Job function: Marketing Industry: Consumer Electronics Compensation: $71,000 - $80,000 Total position: 1 Relocation assistance: No Visa sponsorshi ...
-
Marketing Specialist
1 week ago
ASR International Corp Hauppauge, United StatesTitle: · Engineering Marketing · Established in 1986, ASR solves mission critical challenges for clients in Government and Commercial sectors with our unique blend of proven experience, Global Touch Point capability, and cost-saving innovations in People, Processes, and Systems ...
Senior Marketing Specialist - Melville, United States - ZAR IT Solutions
Description
Senior Marketing Specialist (Website Personalization)Skills: Marketing Analytics, Digital ad Campaigns, Google Analytics, Digital Marketing, Website Optimization, A/B testing platform
Must have:
Client is seeking a Sr. Website Optimization & Personalization Specialist, focused on delivering digital customer experiences by using relevant data to make the most intelligent and personalized decisions across various touchpoints. The primary focus of this position will be on improving the customer experience through marketing automation. You will focus on journey ideation, testing/experimentation, content/product recommendations and automated 1-to-1 experiences. These unique activities will be a core focus to help deliver the right experience at the right time to our customers. Additionally, in this role you would also be responsible for improving on-site search for website visitors and supporting core performance marketing channels.
This position is full time located in Melville, NY and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesdays with an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Responsibilities:
Web Personalization
Improve website experience and drive 1:1 personalization.
Learn, Manage and Optimize Onsite Search Results
Support Paid Search, Social, CTV and Affiliate Marketing Leads
