- Cultivate brand awareness and corporate identity
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Develop and execute marketing campaigns and assess and report on results
- Conduct client research as well as competitor analysis in support of improved marketing strategy and communications
- Responsible for content management across all channels, including website and social media
- Planning and managing events and conferences
- Develop collaborative relationships with internal stakeholders and third party partners
- Provide support for internal communications and initiatives for Human Resources
- Manage and maintain the marketing budget
- Bachelor's degree in Marketing, Public Relations, Business Administration or related field.
- Minimum of 3-5 years' experience in marketing, product and/or brand management.
- Experience with marketing automation and CRM tools
- Ability to develop, track, manage and analyze marketing initiatives
- Successful track record in managing to and achieving key performance indicators
- Exceptional verbal and written communication skills
- Self-motivated, independent thinker
- Ability to multi task and work well under strict deadlines in a fast paced environment
- Proficiency with online marketing and social media tools
- Global brand cultivation and management
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Marketing Specialist - Melville, United States - Accommodations Plus International
Description
The Marketing Specialist will be our main liaison to our outside marketing firm and will aid in the development and execution of strategic marketing initiatives for API to grow brand awareness, attract new clients and retain our diverse client portfolio. Our ideal candidate will be experienced in execution of day-to-day marketing activities as well as development of long-term strategy in a "B2B" setting. If you are a high-energy individual who is passionate about technology, building a brand and delivering excellent service, we want to hear from you
Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Full time, Monday through Friday, normal core business hours and as needed on nights and weekends unless otherwise specified.
Supervisory Responsibility
None
Travel Requirements
Minimal
Compensation
Good faith annual salary range for this position is $80,000 to $95,000 and is commensurate with experience.
Who We Are
API is the global leader for crew accommodation solutions, and we are changing the way businesses manage travel. Our technology platform streamlines the entire crew planning process, making day-to-day operations more efficient and elevating the crew layover experience. API's proprietary technology, mobile solutions and our experienced team are positioned to offer our clients a complete, end-to-end platform that integrates seamlessly into their process. We are looking for dynamic, creative, and tech savvy individuals to join our team. If you are passionate about hard work, providing impeccable service, technology, and solutions to our clients then API may be a great fit for you
Other Duties
Duties, responsibilities and activities may change at any time according to business needs.
The performance of additional responsibilities if you are designated as a Data Protection Champion (DPC), Senior Information Risk Owner (SIRO) or Information Assurance Accounting Officer (IAAO).
Work Environment
This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.
AAP/EEO Statement
Accommodations Plus International is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
