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    Product Marketing Manager - Chicago, United States - Life Fitness

    Life Fitness
    Life Fitness Chicago, United States

    1 week ago

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    Description
    Product Marketing Manager (Cardio & Digital Fitness Solutions) page is loaded

    Product Marketing Manager (Cardio & Digital Fitness Solutions)

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    locations

    Rosemont, IL

    time type

    Full time

    posted on

    Posted Yesterday

    job requisition id


    JR
    Join us as we empower the world to work out, creating healthier lives together.


    About the Opportunity:
    Our


    Product Marketing Manager - Cardio & Digital Fitness Solutions , will develop integrated marketing campaigns for our Cardio and Digital Fitness Solutions portfolio.

    Working collaboratively with Marketing colleagues (e.g. Segment, Digital, Communications and Content-Creative leaders) and cross-functionally (e.g. Product Management/Sales Enablement), you will drive global initiatives to tell a cohesive product/solution story and accelerate speed/efficiency to the market.

    this is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days #LI-Hybrid

    PRINCIPAL ACCOUNTABILITIES
    Determine

    global positioning


    and key messages of new and existing products under the assigned brand or brands for cardio and digital fitness solutions.

    Perform

    competitive marketing analysis

    to understand and react to competitive positioning and messaging
    Plan and execute creative,

    data-driven global campaigns

    to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, and content
    Design and manage global marketing automation campaigns that generate leads, nurture customers through the customer journey, and create a connection with our customers
    Track and analyze global Campaign effectiveness to determine ROI and go-forward plans.
    Partner with creative/ content team to develop create

    new sales and marketing tools , including but not limited to digital sales tools, white papers, videos, and case studies, as appropriate
    Work with marketing communications team to define and develop fresh and relevant product marketing content to convey key messages
    Work with global

    trade shows/events

    and creative teams to develop and execute plans
    Assist in maintaining department

    budget

    including invoice processing, expense tracking, A/R submission and follow up and monthly budget reconciliation
    Assist in the management of

    external vendors and suppliers

    with designated and across team
    Assist in maintenance of various product specific marketing tools
    Additional roles and responsibilities as assigned

    REQUIRED COMPETENCIES:

    Strategic:


    This leader takes a long-range, broad approach to problem solving and decision making through objective analysis, thinking ahead and planning.


    I nnovative:


    A successful candidate has to feel comfortable in fast-changing environments and be willing to take risks and consider new and untested approaches.


    Technical:


    The candidate had to possess in-depth knowledge of marketing fundamentals in order to use his/her expertise and specialized knowledge to study issues in depth and draw conclusions.


    Communication:


    The candidate states clearly what he/she wants and expects from others, clearly expresses thoughts and ideas, and maintains a precise and constant flow of information.


    Persuasive & Collaborative:
    Builds commitment by working to gain buy-in and commitment

    Results driven:


    A successful candidate adopts a strong orientation toward achievement, holds high expectations for him/herself and others, and pushes to achieve at high levels.


    Tactical:
    This candidate emphasizes the product of immediate results by focusing on short-range, hands-on, practical strategy.
    REQUIREMENTS & QUALIFICATIONS
    BA/BS in marketing, business, or other related field
    A fitness enthusiast
    4-5 years global brand or product marketing experience
    Experience working as part of a global team on global initiatives strongly preferred
    Experience with systems processes, maintaining brand standards and creative development process
    Ability to navigate ambiguity and prioritize objectives effectively
    Strong communication (both verbal and written), presentation skills, and ability to work at all-levels of the organization
    Ability and willingness to navigate a multi-time zone environment
    Ability to multi-task and manage multiple projects and deadlines simultaneously.
    Ability to travel up to 10% of the time, including internationally.
    Proficient in MS Office (Word, Excel, PowerPoint, Teams, SharePoint)
    Familiarity with SalesForce, OBI, and/or Qvidian a plus
    Want to take the next step in your career?

    Life Fitness takes pride in our talented employees and

    believes

    in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel

    the position

    is right for you, we invite you to apply.

    We'll

    work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have

    synergy

    with the job description, then

    we'll

    hop on a call to get to know you and your experience and discuss the position in more detail. If

    it's

    not the right opportunity this time,

    we'll

    always let you know.
    Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with

    all applicable federal, state, and local laws

    regarding

    recruitment and hiring.

    All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws .

    There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information.

    Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "" or "" domain email addresses

    or "

    " for U.S. opportunities.
    Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.


    ABOUT LIFE FITNESS
    Life Fitness

    is the global leader in commercial fitness equipment.


    We partner with our customers to create the best workout experiences globally; seamlessly bringing innovative, high-performance, and reliable solutions to people whenever and wherever they like to work out.

    For more than 50 years, we have been empowering the world to work out, creating healthier lives together. Our equipment is enjoyed by exercisers in more than 160 countries across 250,000 fitness facilities worldwide.
    DIVERSITY, EQUITY & INCLUSION

    We are proud to have a global workforce and strive towards having a diverse workplace.

    Diversity, Equity & Inclusion is one of our key pillars and w

    e have an Employee Resource Group and ongoing learning and development in this area

    –


    DE
    &

    I is important to us and our culture.
    COMPENSATION & BENEFITS

    We offer competitive salaries and a comprehensive benefits offerings, which include:
    Medical

    Option to select

    one of three (3)

    Blue Cross and Blue Shield

    medical plans that includes a company contribution to your personal health savings bank account.
    Dental

    Delta Dental

    PPO & an option

    to select an enhanced dental plan.
    Vision

    Routine preventative coverage and

    an option

    to

    elect

    additional

    voluntary coverage
    Time Off

    All employees receive 1

    2

    holidays off per year, as well as paid

    vacation

    that starts at a minimum of two weeks per year.
    401K Plan

    Company match of up to 4% as long as employees contribute a minimum of

    5

    % to the account.
    You'll

    also enjoy a variety of other benefits that support your long-term health and wellness (e.g. c

    ompany provided short-term & long-term disability, l

    ife and AD&D insurance, f

    lexible spending accounts, v

    oluntary critical illness & accident coverage, p

    arental leave

    & adoption

    assistance, c

    ontinuous learning reimbursement, e

    mployee product discounts, o

    n-site gym, and b

    usiness active dress code)

    #J-18808-Ljbffr
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