- Develop a marketing plan for the overall solution(s) supported, including specific product elements as needed with key activities to support the retention of existing customers and the acquisition of new customers.
- Create the go-to-market plans and manage the cross-functional implementation of the plan
- Develop commercialization goals, objectives, success criteria and metrics and measure results
- Support identification of market segments and develop value offers/positioning
- Adjust pricing strategy to meet US region needs
- Ensure that LCR results/evidence is available prior to launch
- Support development of sales training plan
- Collaborate with contracts and platform teams to ensure that all quote to cash requirements are met prior to launch
- Collaborate with product management, marketing communications, and sales to develop product positioning and messaging that resonate with our target buyer and supports BD MMS Way of Selling
- Collaborate with HEOR to ensure that evidence generation projects meet US region needs.
- Support tradeshow and safety center activities
- Support RFP content development
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Global Marketing Manager - San Diego, United States - MILLENNIUMSOFT
Description
Job Title - Global Marketing ManagerLocation - San Diego, CA
Duration – 12+ Months
Work hours: 8am-5pm, 40 hours/week
Client:
Medical Device Company
Job Category:
Marketing
Level Of Experience:
Senior Level
Employment Type:
Contract on W2 (Need US Citizens Or GC Holders Only)
Description:
This role will support the downstream commercial go-to-market coordination and execution for MMS' Enterprise Inventory Optimization solutions. The position will require close cross functional collaboration across platforms and different functions (customer service, finance, contracts etc).
Responsibilities:
Go-To-Market responsibilities include: