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    Marketing Services Intern - Atlantic City, United States - Caesars Entertainment

    Caesars Entertainment
    Caesars Entertainment Atlantic City, United States

    1 week ago

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    Description

    Job Description

    PROGRAM OVERVIEW
    At Caesars Entertainment we see the value in developing our team members of the future.

    Our internship program welcomes hospitality and business majors from across the US (United States) to learn from industry leaders in hands-on real-life scenarios.

    We inspire grown-ups to play and are looking for future leaders to join in the fun

    As an Internship Team Member, you will experience what it is like to be a team member at destinations across the enterprise; all while joining a cohort of peers to learn, grow, and explore what it means to work in hospitality.

    This 12-week internship program is designed to engage you beyond the day-to-day work experience; inviting you to participate in activities and events that cater to the specific interests and needs of today's students.



    GENERAL SUMMARY


    As a Marketing Intern, you will be exposed to all aspects of hospitality marketing while working closely with marketing team members and being mentored by our Marketing team; Advertising, Social Media, Customer Service Manager and Director of Public Relations & Advertising.

    Your day-to-day responsibilities will focus on advertising and collateral development, Social Media marketing and responses, Public Relations and Customer care improve customer service experience and take ownership of customer issues.

    In addition, you will also be exposed to various aspects of public relations, special event marketing, direct marketing, emarketing, Food & Beverage and gaming.

    This role is designed to give you exposure to the daily work of a marketing generalist while also allowing you to take the lead on an individual project of your own design.



    WHAT YOU WILL ACCOMPLISH (STUDENT LEARNING OUTCOMES):


    As the Corporate Marketing Intern, you will gain exposure to business operations in four key areas, including hospitality branding, advertising, digital marketing, and public relations.

    As an intern at Caesars Entertainment, you are given the opportunity to identify a business need and address this need through an independent project in conjunction with your rotational program.


    BRANDING

    • Develop one-sheets, brochures, and other collateral as needed
    • Assist in the planning and execution of industry and/or community events

    ADVERTISING

    • Assist with the creation and submission of print and digital advertising
    • Assist in researching advertising initiatives

    DIGITAL MARKETING

    • Responsible for updating sales and marketing information online
    • Developing and managing special event social media campaigns in partnership with the Social Media team

    PUBLIC RELATIONS

    • Assist with internal and external requests for information and materials
    • Responsible for tracking advertising campaign execution and progress
    • Support the creation of presentations and/or business cases
    • Assist with drafting and/or editing of press releases

    CUSTOMER SERVICE

    • Ensure customers have a positive experience with the business and return as customers
    • Assist with assignments/projects including IVY
    • Provide input to improve NPS by review of Medallia data
    • Additional related duties as requested

    EDUCATION & EXPERIENCE REQUIREMENTS:


    • Currently pursuing an undergraduate degree and is a junior or senior in credit hours
    • Preferred major in Hospitality, Marketing, Design, Communications, Public Relations, Business, or Journalism

    APPLICATION PROCESS
    For consideration, please submit your completed application packed through our corporate career website The following should be included with your application submission:

    • Resume
    • Cover Letter
    • Education Transcripts
    • Proof of internship credit enrollment or school verification letter

    DISCLAIMER:

    "This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, effort or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technical developments)."


    About Us

    At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers.

    Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions.

    Our resorts operate primarily under the Caesars, Harrah's, Horseshoe and Eldorado brand names.

    We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership.

    The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

    Our Caesars family is driven by our Mission, Vision and Values.

    We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day.

    Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
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