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    Principal Product Marketing Manager - Palo Alto, United States - Broadcom Corporation

    Broadcom Corporation
    Broadcom Corporation Palo Alto, United States

    1 week ago

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    Description

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    Job Description:


    Job Description:


    The VMware Cloud Foundation Division at Broadcom enables organizations around the world to run their business critical and modern applications in a secure, resilient, and cost-efficient manner.

    With our flagship product VMware vSphere, and our industry-leading technologies including vSAN, NSX and Aria, Broadcom customers receive the scale and agility of a public cloud with the security and performance of a private cloud.

    Modern infrastructure, accelerated application innovation, and predictable TCO savings and investment returns are just a few of the benefits from having a private cloud infrastructure powered by VMware Cloud Foundation.

    Together, our bold group of technology professionals with diverse backgrounds - spanning engineering, products, marketing, partners, professional services, and global support services - is focusing on what the future can be for the largest enterprises, governments, financial services, healthcare, manufacturing and educational institutions of the world.

    At the center of telling this narrative and empowering sales is product marketing. Product marketing takes a unique combination of skills.

    To be a successful product marketer is to be savvy of technology industry dynamics and trends, a messaging expert, a constant collaborator with a wide variety of teams, and a creative producer of content that cuts across product positioning to industry commentary.

    vSphere is the world's undisputed market leading server virtualization and cloud compute platform.

    In the past few years, vSphere has been massively evolving and transforming to ensure our customers are ready for the next decade and more.

    Examples of this transformation include embedding Kubernetes in vSphere making both VMs and containers first class citizens on the platform, transformation of vSphere to run AI workloads, through partnerships with key vendors such as NVIDIA, Intel and IBM.

    This role puts you in the driver's seat as the product marketer driving vSphere marketing efforts in multiple high growth areas, including in partnership with industry-leading vendors.

    Join the vSphere Product Marketing team to help shape the future of IT.

    Responsibilities:
    Drive vSphere marketing in multiple high focus areas, in partnership with industry-leading vendors

    Develop positioning,messagingand collateral for vSphere product line that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for

    Identify and market to key use cases, anddeliver key storylines and collateral to customers, field sales, andpartners

    Create targeted messaging and collateral to reach key personas to develop awareness/interest

    Drive and provide support for productlaunches

    Conduct research and message testing

    Deliver vSphere sessions at industry events, webcasts, EBCs to customers andprospects

    Partner with corporate/portfolio/partner marketing teams on select campaign and GTMefforts

    Support joint marketing initiatives with select vSphere Technology Partners

    Innovate with key stakeholders on blog and community engagementstrategy

    Work with a cross-functional team (e.g., communications, enablement, services, alliances, product management, sales, channel partners, and engineering) to drive successful productreleases


    Required Skills:


    Over 10 years of work experience in product marketing, product management, or equivalent experience in the enterprise software technology industry, with experience in product launches and product cycles.

    MBArequired, with Bachelor's degreein Computer Science or equivalent.

    Strong background in IT infrastructure, and in-depthunderstanding of relevant customer personas.

    Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-levelexecutives.

    Experience enabling or engaging with enterprise-class sales teams andchannels.

    Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditionalsolutions.

    Strong leader,self-starterand proven team player in a high paced and achievement-oriented environment.

    Intellectual curiosity & willingness to take end-to-end ownership of agenda anddeliverables.

    Additional

    Job Description:
    Compensation and Benefits
    The annual base salary range for this position is $126,000 - $210,000

    This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

    Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time.

    The company follows all applicable laws for Paid Family Leave and other leaves of absence.
    Broadcom is proud to be an equal opportunity employer.

    We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.

    We will also consider qualified applicants with arrest and conviction records consistent with local law.

    If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

    #J-18808-Ljbffr
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