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Palo Alto

    Marketing manager - Palo Alto, United States - Onesimplicity

    Onesimplicity
    Onesimplicity Palo Alto, United States

    1 week ago

    Default job background
    Description
    We at Simplicity are building a new smart way of how cities and municipalities connect with their citizens. Become a key member of our early team to have a significant impact on building a great product. We are seeking a highly skilled and experienced Marketing manager to join our team. As a Marketing Manager, you will play a pivotal role in driving the success of our mobile application, Simplicity. Your main responsibility will be to provide data-driven insights and optimize marketing performance within specific cities. The ideal candidate is a detail-oriented individual with a strong background in data analysis, online marketing, and product insights.


    What you will do:

    Performance Analysis and Optimization:
    Conduct thorough analysis of marketing campaign results within different cities to identify trends, opportunities, and areas for improvement.

    Utilize data analysis tools and techniques to extract, analyze, and interpret large datasets related to user behavior, acquisition, and engagement.

    Collaborate with the marketing and product teams to develop and implement strategies for optimizing marketing performance based on the insights derived from the analysis.

    Identify key metrics and success criteria to measure the effectiveness of marketing campaigns within specific cities.
    Continuously monitor and track campaign performance, making data-driven recommendations for optimization.


    Product Insights and Strategy:
    Provide valuable product insights to the product team based on the analysis of campaign results and user behavior data.
    Collaborate closely with the product team to align marketing strategies with product enhancements and new feature releases.
    Leverage data analysis to identify opportunities for product optimization and improvement.

    Stay up-to-date with industry trends, competitor analysis, and emerging marketing technologies to provide strategic recommendations for product development and marketing initiatives.


    Collaboration and Reporting:


    Work closely with cross-functional teams, including marketing, product, and data analytics, to ensure seamless integration of insights into marketing campaigns and product development.

    Present findings, insights, and recommendations to internal stakeholders in a clear and concise manner.
    Develop performance dashboards and reports to track key metrics and communicate results to stakeholders.
    Collaborate with the marketing team to align messaging and campaigns with the insights derived from performance analysis.

    Who are we looking for?

    Bachelor's degree in Marketing, Business, Data Science, or a related field. A master's degree is a plus.
    Minimum of 3 years of experience in data analysis, online marketing, or a similar role.
    Proven expertise in analyzing marketing campaign performance and deriving actionable insights.
    Strong proficiency in data analysis and visualization tools such as Excel, SQL, Python, R, or similar.
    Experience with web and app analytics platforms (e.g., Google Analytics, Firebase, Mixpanel).
    Excellent problem-solving skills and ability to derive meaningful insights from complex data sets.
    Strong communication and presentation skills to effectively convey insights to both technical and non-technical stakeholders.
    Detail-oriented with a commitment to delivering high-quality work.
    Ability to collaborate effectively within cross-functional teams.

    #J-18808-Ljbffr
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