- Own GTM strategies and positioning for key Adobe GenStudio product areas and initiatives.
- Create high-impact messaging that elevates our product story and sets us apart in the market.
- Empower Adobe sellers and partners to win deals with compelling sales strategies, resources, and enablement. Create presentations, demo scripts, videos, case studies, solution blueprints, and more to demonstrate product value.
- Develop keen understanding of our customers, competitors, and market to influence roadmap priorities and marketing strategies.
- Evangelize Adobe GenStudio through public speaking, analyst briefings, and thought leadership (blogs, articles, social media).
- Collaborate with demand generation, events, and field marketing teams to increase awareness, pipeline, and deal progression with target customers.
- Support deals and customer engagements as a subject matter authority.
- Define critical metrics for measuring success across all programs you engage in. Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets. The pay range for this position is $146,300 -- $246,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
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Principal Product Marketing Manager - Lehi, United States - Adobe
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Description
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.