- Take ownership of campaign success through strategic set-up, quality assurance, ongoing monitoring, optimizations, and proactive recommendations for improvement
- Provide data-driven strategic input and insightful campaign analysis to client services, media planners, and directly to clients as needed
- Create and manage comprehensive documentation and training materials on the team's buying process and best practices
- Evaluate platform releases, new ad tech, and tools to assess how they might fit into BPI's buying stack, providing recommendations for broader team adoption
- Develop paid media reports that clearly demonstrate campaign progress toward client goals and provide actionable insights for further optimization
- Assist in broader team management by helping prioritize task flow and ensuring consistent quality of work across the team
- 3+ years relevant work experience
- Enthusiasm for Democratic and progressive politics, and excitement to work with our philanthropic, corporate, financial, and public affairs clients
- Hands on experience with any DSP (TTD, DV360, Basis, Live Ramp, etc.)
- Hands-on experience with search, social, and programmatic buying platforms including: Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Google Display & Video 360, and the Trade Desk, along with Google Campaign Manager for ad serving
- Analytical thinking skills, with knowledge of business intelligence dashboard software such as Google Analytics, Datorama or Tableau
- Advanced Microsoft Excel or Google Sheets skills
- Outstanding collaboration skills and ability to work independently in a fast-paced environment
- A proactive and disciplined self-starter with an innate curiosity for learning new things
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Media Manager, Buying - Washington, United States - Bully Pulpit International
Description
Location: D.C., New York, Chicago, Denver (Hybrid), remote considered based on experienceBully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government, communicate without barriers, and measure what matters. We have over 250 team members in six countries and eleven offices — Berlin, Brussels, Cologne, Chicago, D.C., Geneva, London, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise in strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for American and European clients
Description
In this position as Media Manager (Buying), you will support the execution and management of paid media campaigns across numerous clients on the Paid Media team. You'll work closely with a team of Media Buyers, and coordinate across our Client Services, Media Planning, and Analytics teams to execute successful campaigns.
The ideal candidate is a quick learner with a passion for managing digital advertising campaigns in social media, search, and programmatic advertising platforms.
In this position you'll be expected to:
BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, 401(k) program with employer match up to 4%, generous time off for vacation, sick time, and 12 weeks of paid leave for new parents. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.
BPI offers a comprehensive total compensation package for this role of $65,000-$82,500 with an annual discretionary bonus and generous benefits. Estimated starting base salary will be based on level of experience.
Bully Pulpit Interactive provides equal employment opportunities to all qualified applicants for employment regardless of gender identity, race, color, religion, ancestry, national origin, age, disability, marital status, family responsibilities, sexual orientation, veteran status, citizenship status, matriculation, personal appearance, genetic information, or other protected group status.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
