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    Principal Product Marketing Manager - San Francisco, United States - Broadcom Corporation

    Broadcom Corporation
    Broadcom Corporation San Francisco, United States

    2 weeks ago

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    Description

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    Job Description:


    Job Description:


    The VMware Cloud Foundation Division at Broadcom enables organizations around the world to run their business critical and modern applications in a secure, resilient, and cost-efficient manner.

    With our flagship product VMware vSphere, and our industry-leading technologies including vSAN, NSX and Aria, Broadcom customers receive the scale and agility of a public cloud with the security and performance of a private cloud.

    Modern infrastructure, accelerated application innovation, and predictable TCO savings and investment returns are just a few of the benefits from having a private cloud infrastructure powered by VMware Cloud Foundation.

    Together, our bold group of technology professionals with diverse backgrounds - spanning engineering, products, marketing, partners, professional services, and global support services - is focusing on what the future can be for the largest enterprises, governments, financial services, healthcare, manufacturing and educational institutions of the world.

    At the center of telling this narrative and empowering sales is product marketing. Product marketing takes a unique combination of skills.

    To be a successful product marketer is to be savvy of technology industry dynamics and trends, a messaging expert, a constant collaborator with a wide variety of teams, and a creative producer of content that cuts across product positioning to industry commentary.

    vSphere is the world's undisputed market leading server virtualization and cloud compute platform.

    In the past few years, vSphere has been massively evolving and transforming to ensure our customers are ready for the next decade and more.

    Examples of this transformation include embedding Kubernetes in vSphere making both VMs and containers first class citizens on the platform, transformation of vSphere to run AI workloads, through partnerships with key vendors such as NVIDIA, Intel and IBM.

    This role puts you in the driver's seat as the product marketer driving vSphere marketing efforts in multiple high growth areas, including in partnership with industry-leading vendors.

    Join the vSphere Product Marketing team to help shape the future of IT.


    Responsibilities:
    Drive vSphere marketing in multiple high focus areas, in partnership with industry-leading vendors
    Develop positioning, messaging and collateral for vSphere product line that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for
    Identify and market to key use cases, and deliver key storylines and collateral to customers, field sales, and partners
    Create targeted messaging and collateral to reach key personas to develop awareness/interest
    Drive and provide support for product launches
    Conduct research and message testing
    Deliver vSphere sessions at industry events, webcasts, EBCs to customers and prospects
    Partner with corporate/portfolio/partner marketing teams on select campaign and GTM efforts
    Support joint marketing initiatives with select vSphere Technology Partners
    Innovate with key stakeholders on blog and community engagement strategy
    Work with a cross-functional team (e.g., communications, enablement, services, alliances, product management, sales, channel partners, and engineering) to drive successful product releases

    Required Skills:


    Over 10 years of work experience in product marketing, product management, or equivalent experience in the enterprise software technology industry, with experience in product launches and product cycles.

    MBA required, with Bachelor's degree in Computer Science or equivalent.
    Strong background in IT infrastructure, and in-depth understanding of relevant customer personas.
    Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives.
    Experience enabling or engaging with enterprise-class sales teams and channels.
    Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions.
    Strong leader, self-starter and proven team player in a high paced and achievement-oriented environment.
    Intellectual curiosity & willingness to take end-to-end ownership of agenda and deliverables.

    Additional

    Job Description:
    Compensation and Benefits

    The annual base salary range for this position is $126,000 - $210,000


    This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.


    Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time.

    The company follows all applicable laws for Paid Family Leave and other leaves of absence.

    Broadcom is proud to be an equal opportunity employer.

    We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.

    We will also consider qualified applicants with arrest and conviction records consistent with local law.


    If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

    #J-18808-Ljbffr
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