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Pleasanton

    Marketing Operations Manager - Pleasanton, United States - Highering LLC

    Highering LLC
    Highering LLC Pleasanton, United States

    1 week ago

    Default job background
    Description
    The

    Marketing Operations Manager

    is responsible for creating and executing digital campaigns in Marketo for the extended Marketing team.

    Ideal candidates have a background in Marketing automation, and an ability to balance multiple competing priorities with cross functional teams.

    We are looking for a driven, detailed-oriented and self-starter to execute digital marketing campaigns from Marketo. Candidates must have technical ability and hands-on knowledge of

    Marketo

    and

    Salesforce

    .


    Specific responsibilities include:
    Work closely with marketing team in end-to-end execution of programs in Marketo, including program creation, segmentation, QA, tracking and list imports

    Monitor lead scoring and propose adjustments based on target conversion rates

    Develop, execute and QA lead gen digital campaigns using Marketo and Salesforce

    Asset creation including landing pages, forms and creative assets

    Develop UTM parameters and programs for high-value content assets to capture conversions by Marketing channel

    Create and schedule emails for divisions outside of the marketing ecosystem

    Manage and update the lifecycle of content assets on the ServiceMax website

    Manage multiple Content Syndication vendors for lead generation programs

    Upload all records generated from DiscoverOrg, tradeshows and ServiceMax events into Marketo

    Work closely with marketing team in end-to-end execution of programs in Marketo, including program creation, segmentation, QA, tracking and list imports

    Assist with data integrity practices, including cleansing, de-duplication and data normalizations

    Requirements:

    3+ years of hands-on Marketo experience, preferably at a fast-paced start-up

    Marketo Certified Expert preferred, or other marketing automation systems

    Familiarity with CRM systems like

    BA / BS degree required


    Skills and characteristics:
    ROI driven mentality

    Hands-on, results-driven, with a bias towards action and a strong track record of success

    Strong project management skills; ability to juggle multiple projects, organize & prioritize

    Strong communications skills, both orally and in writing

    Demonstrated ability to build & maintain cross-functional relationships and work collaboratively in a team environment

    Self-starter, who needs little hand-holding and can get up to speed quickly

    [et_bloom_inline optin_id=optin_1]

    Tagged as:
    marketing operations manager, Marketo, SalesForce

    #J-18808-Ljbffr
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