Marketing Manager - Trenton, United States - PNY Technologies

PNY Technologies Trenton, United States

3 weeks ago

Description

MAIN FUNCTION:
Manage all functions and responsibilities of Pro Marketing initiatives.

Activities related to web platforms (company website ), Partner Portal, Email Service Provider, CRM System, Sharepoint) for the OEM/Commercial team.

Oversee and lead the Advertising strategy on a quarterly basis with the team.

Work closely with team members on executables for news and marketing communications including email marketing initiatives and viral marketing activities, product/content and solutions collateral development, analytical web data, SEO (search) implementation, overall branding, and lead generation, to support our customers/partners.

The ideal candidate has experience in developing and executing marketing campaigns, including driving materials into our Channels (Authorized Partners/Resellers, DMR and Distribution accounts, as well as End Users).

QUALIFICATIONS:
Bachelor's Degree or equivalent work experience
5+ years' Marketing experience
Strong project management, multitasking, and decision-making skills
Proficiency with online marketing and social media strategy
Strong analytical skills
Metrics-driven marketing mind with eye for creativity
Excellent written and verbal communication skills
Experience with marketing automation and CRM tools
Established contacts in media a plus

WORKING CONDITIONS:
The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.

DUTIES AND RESPONSIBILITIES:
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Execution of the marketing positioning and brand strategy (new and existing product lines) and positioning within Channel/Partners/Resellers and End Users
Work closely with the product management team to define the marketing materials, programs, and scope needed to support the product lines across audiences
Help in developing creative briefs and guide direction to meet objectives for all advertising and public-facing communications (print/web) with Graphic Design team
Develop advertising campaigns and promotions, executing with external Ad firms
Coordinate marketing projects from start to finish, leveraging internal support and driving collaboration
Work closely with Director, Marketing & Creative on plans and budgeting quarterly, outlining the needs to support our Channel business
Drive efforts to help increase SEO visibility and evolve lead-nurturing tactics

Work closely with the Sales Team to help support them; meeting their commercial objectives by providing them with the appropriate materials, tools, presentations, etc.

Support the ongoing maintenance of our CRM System to support the Sales Team
Other activities as assigned
Remote position optional

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