Marketing Manager - Trenton, United States - Mackinnon Bruce International

Mackinnon Bruce International Trenton, United States

1 week ago

Description

Marketing Manager, Fragrance Industry

Industry
Fragrance and Cosmetics Industry

Description
We are working alongside our client in the fragrance sector based in New Jersey to hire a Marketing Manager

Who we are
We are a dynamic recruitment and executive search agency that has evolved since our first establishment in 2012. We work with several high-profile clients, startups, and SMEs globally to help them source and retain top-tier talent.

The client
Our client is a new force in the US fragrance industry growing rapidly. Our client creates and manufacture fragrances for a wide range of customers across CPG Brands, fine fragrances and cosmetics.

Location:
New Jersey

The Role
Our client is looking to hire a creative, self-starter, data driven marketing manager to support the company's growth strategies.

Requirements\Qualifications
Bachelor's degree in business, marketing, communication or related field.
marketing experience, preferably within the fragrance, beauty, personal care or related industry.
Experience working with B2B sales teams and customers.
Proficient at gathering market data, market insights and desk research.
Proficient at distilling research into useable business and trend information.
Hands-on management of trafficking marketing projects.
Maintaining monthly and annual marketing budgets.

Responsibilities
Provide creative content and marketing concepts to support the sale of products to customers.
Proactively initiate the marketing calendar - driving deadlines, timetable, and milestone adherence.
Liasson with sales and product development to enhance project briefs and marketing deliverables.
Research product trends to create and deliver presentations for customers.
Conduct competitor analysis to identify trends and opportunities for differentiation.
Lead company's understanding of emerging tools in marketing, digital communications, and social media.
Help maintain a strong digital presence, including listings, keywords, images, ad copy and organic search.
Monitor the performance of marketing campaigns, providing recommendations for improvement.
Maintain knowledge of industry practices, category and shopper insights into actionable ideas
Develop and curate engaging content in the brand voice for social media, website, and blog posts.
Support the gathering of customer feedback via regular NPS scoring and improvement.
Travel with sales to customers, attend industry functions and trade shows as needed.
Coordinate regular marketing project meetings and maintain marketing workflow.
Assist with marketing administrative such as budget tracking and project tracking.
Coordinate membership and sponsorship of industry organizations and industry events.

Expiry Date : 03/05/2024

Job Level:
Manager

Job Type:
Full time

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