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    Marketing Specialist I - Atlanta, GA, United States - TradeStation

    TradeStation
    TradeStation Atlanta, GA, United States

    3 weeks ago

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    Description

    TradeStation is an online brokerage firm seeking to level the playing field for self-directed investors and traders, empowering them to claim their individual financial edge.

    At TradeStation, we're continuously pushing the boundaries of what's possible, encouraging out-of-the-box thinking and relentless search for innovation.

    We are looking for a tech-savvy, results-driven Performance Marketing Specialist with an expert approach to Social and Display paid media channels as well as an understanding of Affiliate and Paid Search and how to leverage.

    This individual will have a keen eye for leveraging data analytics and a team player to drive campaign success.

    You will be responsible for supporting the management of TradeStation's advertising initiatives as well as optimizing these strategies across various platforms to enhance brand visibility, drive lead generation, and increase qualified customer acquisition.


    Campaign & Project Management

    Collaborate closely with programmatic and direct advertising partners, publishers and ad networks to refine audience targeting, optimize bidding strategies, and maximize campaign performance
    With the guidance of the Performance Marketing Manager, negotiate and maintain contracts with advertising vendors, ensuring favorable terms, budget allocation, and performance commitments
    Assist in internal legal processes to approve insertion orders and invoices as needed
    Work with the agency to execute the build-out and execution of advertising campaigns, maintaining a rigorous testing regime to validate campaign effectiveness

    Work closely with content and design teams to create compelling ad copy and visuals across ad platforms and help maintain landing pages optimized for conversion and user engagement.

    Collaborate and maintain relationships with affiliate partners, networks, and industry-specific publishers
    Assist in developing and executing strategic advertising briefs alongside Performance Marketing Manager
    Market Research

    Assist in the design and execution of market research that will inform future ad creatives with minimal oversight
    Using audience tools, implement targeted audiences based on demographics, user behavior and experiences
    Monitor competitor ads activity and work with the Performance Marketing Manager to recommend strategies Optimization
    Perform regular analysis of advertising performance and implement changes based on markets and goals
    Understand financial market shifts to pivot tactics quickly across channels as needed
    Analyze and report on ROI and KPIs weekly and monthly to measure campaign performance
    Present data in a clear and actionable format

    Compliance and Quality Assurance:
    Ensure strict compliance with financial industry regulations and best practices in advertising
    Conduct regular quality checks and audits to maintain industry standards
    Working with project managers to ensure projects are delivered accurately, on-time and within budget needs
    Strong research, data and analytical skills
    Expert-level proficiency with Microsoft Word, Excel & PowerPoint
    Strong proficiency in managing Programmatic partners like DV360 and other DSPs, in addition to Facebook, Reddit, and other social platforms
    Familiarity with data analysis tools like Looker Studio and Power BI
    Deep understanding of using marketing technologies
    Creative thinker, innovative marketer, self-motivated
    Understanding effective testing strategies and how to implement testing into advertising campaigns for the best results
    Ability to effectively review, prepare, and present KPI reports based on projects assigned
    The ability to collaborate effectively with other teams, such as product, design and content, to align marketing efforts with the company's goals
    Understanding the complexities of the financial industry is a strong advantage
    4+ years of Digital Advertising experience, with an expertise in managing paid social and programmatic campaigns
    ~ Industry-related certifications, such as Google Ads, Facebook and Google Analytics
    ~3+ years experience managing ads on Google AdWords, Facebook and with programmatic partners
    ~Flexible working environment
    TradeStation Account employee benefits, as well as full access to trading education materials
    Pay Range (US) $67-75K (Countries outside of the US have differing ranges in accordance with local labor markets)

    TradeStation provides equal employment opportunities to current and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, sexual orientation, age, pregnancy, disability, handicap, citizenship, veteran or marital status, or any other legally recognized status entitled to protection under federal, state, or local anti-discrimination laws.

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