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Marketing Specialist - Atlanta, United States - Penn Foster Inc
Description
Job Title:
Marketing Specialist
(hybrid)
Location:
US-GA-Atlanta (Sandy Springs)
FLSA :
Exempt
Job Overview :
The Marketing Specialist coordinates the preparation and production of marketing materials for Safe-Guard and our clients.
The Marketing Specialist is responsible for the project management, development, and maintenance of tactical marketing initiatives including collateral, POP, web content, channel/dealer marketing sites, press releases, advertising, and social media.
This role will have the ability to interface effectively at various levels inside and outside of the organization.Job Responsibilities:
Implements tactical marketing initiatives and assists with the development of strategic marketing programs for Safe-Guard and our clients
Scopes out projects, develops timelines, assists in creative and copy development where appropriate, shepherds projects through internal and external review and approval, and facilitates hand-off to production with the creative team
Responsible for managing overall timelines and budgets for production
Prepares weekly project status reports and holds project status meetings with internal and external team members as necessary
Ensures overall programs and executions accurately reflect the Safe-Guard brand and corporate identity guidelines and our Client's brands and corporate identity guidelines
Fosters strong relationships with internal colleagues (e.g. Account Management, Sales/Training, Legal) and client personnel
Maintains electronic and hard copy files of all printed and electronic materials
Assists with reviewing and optimizing marketing warehouse inventory reports (Low Stock, Inactive, etc.)
Assists with managing content for safe-, and Safe-Guard social channels
Assists with public relations and corporate communications for Safe-Guard
Assists with internal communications and corporate events for Safe-Guard
Support Safe-Guard's new business activity as needed (written proposal development, presentation preparation and delivery)
Tracks marketing expenses against budget, and reports variances
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.
Job Requirements:
Bachelor's Degree in Marketing, Advertising, Communications, Business or equivalent
2-4 years of experience in marketing, advertising or communications experience, either client or agency side (including account/client management, media management, project management).
Automotive or similar dealer-based experience an advantage.Demonstrated excellence in written and oral communications
Strong project management skills a requirement
Strong interpersonal skills essential.
Demonstrated experience working across teams in complex matrix organizations
Demonstrated knowledge of print and collateral material production and advertising production in order to interface effectively with clients, agencies, and vendors.
Knowledge of Interactive production an advantageDemonstrated experience working with clients
Ability to work independently and handle complex projects in an exciting and fast-paced environment
Proficiency in MS Office (Word, Excel, PowerPoint)
Knowledge of project management tools (MS Project, Google SmartSheet) a plus
Knowledge of creative applications (Adobe InDesign, Adobe Illustrator), PR applications (PR Newswire, etc), and web content applications (WordPress, etc.) a plus
Must be authorized to work in the U.S
Must be able to successfully pass a background check
Must be authorized to work in the U.S
Must be able to successfully pass a background check
Company Benefits:
Medical, Dental, and Vision Insurance
Flexible Spending Account
Health Savings Account
401(k) Plan with Company Match
Company-paid Short-Term and Long-Term Disability
Company-paid Life Insurance
Paid Holidays and Vacation
Employee Referral Program
Employee Assistance Program
Wellness Programs
Paid Community Service Opportunities
Tuition Reimbursement
Ongoing Training & Personal Development
And More
About Safe-Guard Products International:
Safe-Guard Products International is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries.
We are a proud partner to Original Equipment Manufacturers (OEMs), top retailers, and independent agents across the United States and Canada.
In nearly thirty years, we have grown to power a client roster of over 50 leading protection brands and protect over 16 million consumers under Safe-Guard contracts.
Our success is driven by over 700 employees, who serve over 12,000 dealers and support contract holders across the U.S.
and Canada.Safe-Guard continues to experience dynamic growth and has earned a stellar reputation from our clients, dealers, and peers by providing: 1) the highest quality protection products in the industry, 2) a broad platform of branded product, technology, marketing, and training solutions, and 3) an unwavering commitment to uncomplicated care and customer service.
Safe-Guard Products International is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.
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