- Guide local marketing strategy and advise franchisees on tactics and budget applicable to their unique market utilizing the approved marketing mix.
- Consult with franchisees to support local marketing initiatives and lead generation programs.
- Monitor marketing support requests daily.
- Coordinate, implement, and support marketing projects, processes, and programs.
- Coordinate with third-party business partners and agencies to develop and produce marketing materials.
- Facilitate and coordinate the approval, production schedule, invoicing and reimbursement requests, and inventory of marketing materials.
- Gather and report sales and marketing data, and help franchisees understand their local marketing analytics.
- Serve as internal SME on specific areas of marketing (e.g., branding, local marketing,, etc.).
- Develop, execute, and measure brand gift card initiative, encouraging research participation, and ensure successful franchise adoption of programs.
- Manage monthly invoices, accruals, and financial reports and keep records for tracking.
- Contribute to the development, design, planning and implementation of marketing promotions and themes.
- Participate in events, webinars, conferences, etc. as relevant to role
- Knowledge of marketing and a basic understanding of print production
- Communication or customer support experience preferred
- Project management skills
- Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook); with a heavy emphasis on Excel and PowerPoint
- Computer skills with Dropbox, Smartsheet, and SharePoint a plus
- Ability to prioritize multiple projects
- Bachelor's degree in a related field
- 1-2 years of marketing experience, or equivalent education
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Marketing Specialist - Atlanta, United States - ServiceMaster
Description
Job Description
Job DescriptionReady to be part of a dynamic and growing company?
Merry Maids is looking for talented people to join our team Come join SMB where we promote from within.
Marketing Specialist
Merry Maids is currently looking for a Marketing Specialist to contribute to the development, design, planning, and implementation of marketing promotions and campaigns with the goal of supporting system wide sales. In this role, you'll have the opportunity to coordinate, implement, and support marketing projects, processes, and programs, especially for the marketing and sales enablement of the franchise network. A significant part of your role will be consulting with franchisees on phone calls or online meetings, where you will have the opportunity to impact change at a local level. You will work with third-party business partners and agencies to develop and produce marketing materials, and facilitate and coordinate the approval, production schedule, invoicing, and inventory of marketing materials.
What you'll do:
What you bring:
Work Location:
This is 100% remote role with up to 10% travel required.
About Merry Maids
Merry Maids is the largest home cleaning franchise network in the United States. Merry Maids provides services in 48 states and the District of Columbia through approximately 450 company-owned locations and franchised outlets. The company also provides home cleaning services in Canada, Ireland and the United Kingdom and has licensing arrangements whereby licensees provide these services in Hong Kong, Japan, South America, South Korea, Southeast Asia and Australia. Through its company-owned and franchise locations, Merry Maids employs more than 8,000 home cleaning professionals that service homes on four continents, including more than 200,000 homes in North America every month. Merry Maids is a business unit of ServiceMaster Brands, a leading provider of essential residential and commercial services. Go to for more information about Merry Maids or follow us at and
About ServiceMaster Brands
ServiceMaster Brands is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore, ServiceMaster Clean, Merry Maids, TWO MEN AND A TRUCK, Aftermath Services, Indoor Science.
While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More HeroicTM. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.
Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career.
ServiceMaster Brands is headquartered in Atlanta, Georgia.
Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit to learn more.
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.
