- Participate in client- facing strategy sessions and research presentations to further relationships and educate Kargo's advertisers, clients and agencies on the power of Kargo.
- For all projects, ensure outcomes are insightful and deliver on business needs; infuse Kargo's perspective into projects; shape outputs to 'bring the audience to life' and champion communication of results throughout the organization.
- Support Kargo's preferred partners with innovative research that spans across CTV and Digital
- Identify, investigate, and evaluate new media measurement models, data sources, and research partners.
- Internal research expert to the sales teams, surfacing trends, consumer insights and opportunities from custom research and syndicated sources.
- Measure and analyze campaign data to measure effectiveness of digital and CTV strategies, and effectively communicate insights with the broader teams and clients
- Assist in developing and implementing unique thought leadership research for the company that can be used to develop deeper insights and showcase Kargo being thought leaders to our clients and agencies.
- Collaborate closely with cross functional teams including Sales teams, Marketing, and Product to align on project goals, methodology and potential outcomes
- Work with Data team to mine 1st party data that can be used for product development, sales and marketing.
- Oversee and support coaching, mentoring, and developing of direct reports
- Participate in industry conferences and provide POVs on key research methodologies and measurement trends in media.
- Experience conceiving of, executing and working with Marketing to produce custom research and thought leadership studies
- The ability to provide consultation to our advertising agencies, clients and brands both pre and post campaign with factual learnings and advice to make recommendations that will drive success.
- Experience analyzing the ROI of media campaigns and initiatives
- Direct experience with research services like comScore, Adelaide, Upwave, Nielsen,Millward, Brown eMarketer etc.
- Ability to lead and handle changing priorities in a complex, fast-paced business environment.
- Positive, strong interpersonal skills and ability to form professional and working relationships.
- Experience communicating project findings to internal and external partners.
- Accuracy and attention to detail is important.
- Strategic problem solver with strong analytical skills, who can find and tell a clear story based on data
- Strategic thinker with ability to formulate innovative solutions to complex problems and keep ahead of industry trends
- Experience in quantitative and qualitative research methodologies
- Experience in managing and mentoring direct reports
- Ability to automate data and build dashboards
- Ad Age's Best Places to Work (2024)
- Built In's U.S, New York, Los Angeles, Dallas, and Chicago Best Places to Work (2024)
- Built In's U.S, New York, Los Angeles, Dallas, and Chicago Best Midsize Places to Work (2024)
- Martech Breakthrough Awards' Best Overall AdTech Company (2023)
- B&T's Best Media Platform (2021)
- Digiday Awards' Media Award for Best Digital Product Innovation (2021)
- Martech Breakthrough Awards' Content Management Innovation (2021)
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Associate Director, Research - New York, United States - kargo
Description
Kargo unites the world's leading brands, retailers and premium publishers across screens using innovative technology and advanced creative ad formats.
At Kargo, we're all about bringing together the best of the best with a spark of creativity to stand out from the crowd.
The same is true for our employees. What makes Kargo and each Kargo team member exceptional makes our company special. Kargo believes differences should be celebrated and is committed to diversity in the workplace.As an Equal Opportunity employer, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status.
Individuals with disabilities are provided reasonable accommodation to participate in the job application process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please contact us to request accommodation.
Kargo is 500 employees strong across offices in New York City, Chicago, Austin, Dallas, Los Angeles, Sydney, Auckland, Ireland, and London.
For more information, visit Kargo at or follow Kargo on Instagram (@kargomobile), Twitter (@kargo) and LinkedIn (Kargo).
Title:
Associate Director, Research and Insights
Job Type:
Full Time, Hybrid In-Office Required
Job Location:
New York, NY
Salary Range:
$110, $130,000.00 OTE
Role Summary:
The Associate Director of Research & Insights is responsible for developing a deep understanding of Kargo's strength in delivering ads on premium publisher sites and then measuring those findings across campaigns.
We also collaborate with teams in the US and abroad to measure Kargo's impact in driving advertising performance across the globe.
In addition to extensive analytical and interpersonal skills, this role requires someone who knows how to interpret data and has a strong understanding of the media landscape.
What You'll Do:
Who You Are:
The Recognition:
Kargo and Kargo leadership are regularly recognized for the company's growth and achievements, including:
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