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    Head of Content Marketing - Los Angeles, CA, United States - Whatnot

    Whatnot
    Whatnot Los Angeles, CA, United States

    6 days ago

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    Description
    Full Time] Head of Sports Marketing at Whatnot (United States) | BEAMSTART Jobs Head of Sports Marketing
    Full Time
    Remote Work
    Stock Options
    Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We're building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values , whether working remotely or from one of our offices. We are building a team that has experience from top tech, retail and payments platforms in the world.
    We're innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear.

    The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

    Retail disruption is one of the largest opportunities in the startup space today. Whatnot is bringing it to the world through a community-first approach, starting in the U.S. where retail is a $5T market opportunity

    • The Go-to-Market team at Whatnot is responsible for the expansion of our category suite and the continued growth of sellers and buyers on the platform. As the Head of Marketing for our sports vertical, you will be responsible for owning the category's marketing strategy and buyer acquisition to build healthy demand, drive excitement, and exponentially grow the business.
    • You own marketing and buyer acquisition for Whatnot's sports vertical, devising campaigns and events that generate buzz, expand our awareness in the space, and grow demand
    Build a machine to identify and pursue influencer opportunities within the category
    Develop and execute on the social media strategy for your category across multiple channels and platforms
    Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
    Measure and iterate on the effectiveness of category marketing initiatives

    Own the brand tracking for your category to identify the impact of your efforts as well as identify opportunities for growth.

    Build high-functioning cross functional relationships across creative, finance, product, engineering and more to bring your marketing agenda to life.


    • You have 8+ years of consumer marketing experience in a fast paced, high-growth startup environment. Marketplaces or creator-focused platforms are a plus

    You've shaped a brand from an early stage through a sustained growth period and can proudly speak to the impact your efforts have had on that trajectory, how you've navigated challenges, and how you've uncovered opportunities.

    You have owned a P&L or been on a business unit team driving a P&L
    You are data driven and have experience tracking KPIs and monitoring success for marketing programs
    You have a passion for crafting activations and have a pulse on sports, culture, and the zeitgeist of today
    You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
    You're a creative thinker with an aptitude for campaign ideation and content creation
    You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

    • Passion for creator communities and/or sports, sports cards, or sports collectibles
    Experience with graphic design and video editing tools (e.g. Creative Suite, Figma)
    Experience buying and selling in online marketplaces

    • Competitive base salary and stock options
    Unlimited Vacation Policy and Company-wide Holidays (including a spring and winter break)
    Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
    Whatnot covers 99% of employee premium costs, and 75% of dependent care premiums for Medical
    Dental and Vision sponsored 100% by Whatnot for employees and dependents
    ~ Work From Home Support
    ~ Laptop provided by Whatnot and home office setup allowance
    ~$450 work-from-anywhere quarterly allowance for cell phone and internet

    ~ 1,350 quarterly allowance on food
    ~$401k offering for Traditional and Roth accounts provided by Betterment
    ~ We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. Whatnot is the largest livestream shopping platform in the U.More Full Time Jobs
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