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    Remote Head of Marketing on Segwit - Los Angeles, United States - WorksHub

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    Description

    Responsibilities:
    Develop and execute a comprehensive marketing strategy aligned with Segwit's product roadmap and business objectives
    Define Segwit's brand voice, identity, and positioning within the Web3 and consumer tech spaces
    Lead all marketing campaigns across channels like social media, content, email, paid advertising, events, influencer collaborations, etc.
    Set performance goals, budgets, and track key metrics to measure success and ROI
    Conduct market research to identify trends, opportunities, and Segwit's target audience
    Collaborate with the product and engineering teams to coordinate launches, communicate product updates, and gather user feedback
    Manage and mentor a high-performing marketing team across roles like content, social media, growth, etc.
    Stay up-to-date on the latest marketing best practices, crypto/Web3 landscape, and emerging platforms

    Requirements:
    7+ years of marketing leadership experience, preferably in consumer tech, crypto, or Web3
    Proven track record in building brands and driving growth through innovative marketing strategies
    Excellent written and verbal communication skills with the ability to craft clear, compelling messaging
    Solid understanding of marketing technologies, analytics, and performance measurement
    Entrepreneurial spirit with the ability to thrive in a fast-paced startup environment
    Passion for Segwit's mission of bringing secure and user-friendly Web3 products to the masses
    Bachelor's degree in marketing, business, communications or related field

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  • SegwitChain Los Angeles, United States Full time

    Responsibilities: · Develop and execute a comprehensive marketing strategy aligned with Segwit's product roadmap and business objectives · Define Segwit's brand voice, identity, and positioning within the Web3 and consumer tech spaces · Lead all marketing campaigns across channel ...