Jobs
>
Los Angeles

    Marketing Manager, External Games - Los Angeles, United States - Netflix

    Netflix
    Netflix Los Angeles, United States

    2 hours ago

    Netflix background
    Description
    Netflix is revolutionizing entertainment. We connect people with movies and television globally by delivering outstanding content and technological innovation. This is your chance to be at the forefront of Netflix's new video game offering.

    We will bring these new experiences to market through the world's leading streaming entertainment app with 238 million paid memberships in over 190 countries who are already enjoying TV series, documentaries and feature films across a wide variety of genres and languages.

    Members can watch as much as they want, anytime, anywhere, and now they can download and play mobile games anytime, anywhere with a collection of Netflix curated and produced Games.

    At Netflix, we have an insatiable need to continually improve our product experience and the creative elements that support it and this team sits at the forefront of the effort.

    We are looking for a talented Marketing Manager to work in our games product marketing group as part of the Netflix Marketing organization.

    As a member of our team, you'll be integral in our mission to provide vision, and help build Netflix into a top global destination for games.

    As marketing manager for games, you will work cross-functionally with game production, brand, creative, title marketing, social and comms to build and execute marketing campaigns in our external games portfolio.

    You accept the unknown and you're able to come up with groundbreaking initiatives that will take our relationship with members and partners to the next level.

    What We Expect

    You think about member joy while partnering with the External Games and Title marketing organizations to build cross functional campaigns.

    You will establish clear direction for marketing, brand and content for the games you are responsible for.

    You will be working closely with creative and product marketing teams to establish go to market strategy, and execute campaigns that deliver memorable experiences globally.

    You will provide marketing and brand-centric thinking - partnering with global creative leads, regional marketing partners and external creative agencies on game campaigns.

    Responsibilities


    Defining the overall marketing strategy for external games including positioning, goals, priority, budget, innovations and the right opportunities for our games.

    Owning go to market plans for each game and connecting with the broader Netflix product marketing and title marketing organizations.

    Defining roadmaps, deliverables, owners and workback schedules for each event/game and product marketing campaign
    Create, lead and execute go-to-market campaigns that drive conversation in partnership with stakeholders.

    Drive games marketing strategy discussions, including positioning, key messaging, and visual identity in partnership with the brand and creative teams to ensure strategic objectives are met.

    Succinctly articulate and write strategies, briefs, memos or any documentation needed to communicate our marketing approach and vision, in partnership with cross-functional teams.

    Support the comms strategy and help to ensure the goals for marketing and comms are aligned
    Represent games across Netflix as an expert in the space with deep knowledge across the portfolio.

    Outline goals and narrative for each event from a marketing perspective and help to determine approach for each event in collaboration with Creative Production and Comms.

    Provide onsite support for events to ensure that the beat is achieving the goals we laid out and developers/producers are supported from a marketing perspective.

    Collaborate with internal cross-functional teams including but not limited to Creative Production, Brand, Product, Localization, QA, Game Production, Game design, Title Marketing, Social, Partner Marketing, etc.

    Manage external partners including but not limited to product developers, creative /social/influencer agencies, researchers, to make sure company brand values and image are followed
    Oversee product marketing budget and maximize effectiveness of campaigns within budget.

    Qualifications

    At least 7 years of experience in game publishing/marketing; ideally having created successful marketing campaigns for multiple games on a variety of platforms and genres with a focus on F2P Live Service mobile
    Experience working across multiple game marketing functions including community management, social, player support and User acquisition
    Experience building successful marketing campaigns for large entertainment IPs in collaboration with filmmakers, showrunners, studios and license holders required
    Proven experience as a steward of game marketing from a game portfolio perspective with the ability to support our brand vision, position, architecture and achieve overall business goals for games
    Proven track record of successful marketing campaigns in collaboration with film/tv, entertainment IPs and partners
    Successfully worked on multiple games simultaneously at different stages of development, understanding how to position and create large scale reach and satisfaction for those games
    Experience partnering with product development teams to make insight-informed decisions that impact members
    Able to galvanize and influence teams and partners across departments at all levels
    Used multiple agencies and vendors working in concert to create a cohesive product marketing campaign
    Able to collaborate with creatives to create a lasting impression among members
    Have a style that promotes respect, credibility and trust throughout the organization

    The overall market range for roles in this area of Netflix is typically $225, ,000.
    #J-18808-Ljbffr
  • Fossbytes Media Pvt Ltd

    Executive Producer, External Games

    2 weeks ago

    Fossbytes Media Pvt Ltd Los Angeles, United States

    Los Angeles, California · Netflix Games Studio · Netflix is revolutionizing entertainment. We connect people with movies and television globally by delivering outstanding content and technological innovation. · This is your chance to be at the forefront of Netflixs new video g ...

  • Netflix

    Senior Producer, External Games

    2 weeks ago

    Netflix Los Angeles, United States

    Los Angeles, California · Netflix Games Studio · This is your chance to be at the forefront of Netflix's new offering of Video Games. We will bring these new experiences to market through the worlds leading streaming entertainment app with 208 million paid memberships in over 190 ...

  • Netflix

    D&I Senior Manager, Game Production, External Games

    4 weeks ago

    Netflix Los Angeles, United States Full time

    Netflix is revolutionizing entertainment. We connect people with movies and television globally by delivering outstanding content and technological innovation. This is your chance to be at the forefront of Netflix's new video game offering. We will bring these new experiences to ...

  • Netflix

    Senior Operations Manager, External Games

    6 days ago

    Netflix Los Angeles, United States

    This is your chance to be at the forefront of Netflix's new offering of Video Games. We will bring these new experiences to market through the world's leading streaming entertainment app with 208 million paid memberships in over 190 countries who are already enjoying TV series, d ...

  • Netflix

    Live Service Executive Producer, External Games

    15 hours ago

    Netflix Los Angeles, United States Full time

    This is your chance to be at the forefront of Netflix's new offering of Video Games. Netflix is revolutionizing entertainment. We connect people globally with movies and shows by delivering outstanding content and technological innovation through the world's leading streaming ent ...

  • Netflix

    Marketing Associate, External Games

    4 weeks ago

    Netflix Los Angeles, United States

    Netflix is revolutionizing entertainment. We connect people with movies and television globally by delivering outstanding content and technological innovation. This is your chance to be at the forefront of Netflixs new video game offering. We will bring these new experiences to m ...

  • Fossbytes Media Pvt Ltd

    Executive Producer, External Games

    2 weeks ago

    Fossbytes Media Pvt Ltd Los Angeles, United States

    Los Angeles, California · Netflix Games Studio · Netflix is revolutionizing entertainment. We connect people with movies and television globally by delivering outstanding content and technological innovation. · This is your chance to be at the forefront of Netflix's new video ga ...

  • Netflix

    Marketing Associate, External Games

    4 weeks ago

    Netflix Los Angeles, United States

    Netflix is revolutionizing entertainment. We connect people with movies and television globally by delivering outstanding content and technological innovation. This is your chance to be at the forefront of Netflix's new video game offering. We will bring these new experiences to ...

  • Netflix

    Executive Producer, External Games

    1 week ago

    Netflix Los Angeles, United States

    Netflix is revolutionizing entertainment. We connect people with movies and television globally by delivering outstanding content and technological innovation. · This is your chance to be at the forefront of Netflix's new video game offering. We will bring these new experiences t ...

  • Netflix

    Executive Producer, External Games

    1 day ago

    Netflix Los Angeles, United States

    Los Angeles, California- Netflix Games Studio- Netflix is revolutionizing entertainment. We connect people with movies and television globally by delivering outstanding content and technological innovation. · This is your chance to be at the forefront of Netflix's new video game ...

  • Sports Technology Awards Group

    Live Service Executive Producer, External Games

    2 weeks ago

    Sports Technology Awards Group Los Angeles, United States

    Live Service Executive Producer, External Games · Los Angeles, California · Netflix Games Studio · This is your chance to be at the forefront of Netflix's new offering of Video Games. · Netflix is revolutionizing entertainment. We connect people globally with movies and shows ...

  • Netflix, Inc.

    Senior Manager, Business Development, External Games

    2 weeks ago

    Netflix, Inc. Los Angeles, United States

    Netflix is revolutionizing entertainment. We connect people with movies and television globally by delivering outstanding content and technological innovation. This is your chance to be at the forefront of Netflix's new offering of Video Games. · Netflix members can watch as much ...

  • Netflix

    Senior Operations Manager, External Games

    3 days ago

    Netflix Arcadia, United States

    This is your chance to be at the forefront of Netflix's new offering of Video Games. We will bring these new experiences to market through the world's leading streaming entertainment app with 208 million paid memberships in over 190 countries who are already enjoying TV series, d ...

  • Aquent

    Community Manager

    1 week ago

    Aquent Los Angeles, United States

    Where: Los Angeles, CA Hybrid, onsite 2-3 days per week · Salary/Pay Rate: $ $33.00 hourly, good medical/dental vision and other benefits such as HSA, 401K, Disability, AD&D, Life insurance, and more. Overtime permitted · Hours: Full-time / Permanent position · Job Description: · ...

  • Aquent

    Community Manager

    4 weeks ago

    Aquent Los Angeles, United States

    A top gaming company is looking for a Community Manager with strong writing skills to join their team. The ideal candidate will be responsible for managing and engaging with the organization's online community in a way which builds brand awareness. They will work cross functional ...

  • 2K

    Producer

    6 days ago

    2K Los Angeles, United States

    Who We Are · 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studio ...

  • Tencent

    Lead Artist

    4 weeks ago

    Tencent Los Angeles, United States Full time

    Work Mode: · Onsite Responsibilities: · As the Art Lead, you will work closely with a top-notch team( including game designers, technical artists and programmers, etc) to help develop the artistic vision of the game, help set up and optimize our overall art pipeline from t ...

  • Riot Games

    Senior Game Producer

    2 weeks ago

    Riot Games Los Angeles, United States

    Responsibilities: · Drive delivery of all work necessary to launch features and content for the Teamfight Tactics around game experience · Build and maintain the work schedule for the Experiences team · Make progress visible to secure stakeholder confidence, using the right meth ...

  • Skybound Entertainment

    Sr. Director, Brand and Content Marketing, Games

    3 weeks ago

    Skybound Entertainment Los Angeles, United States

    Who We Are · We are Skybound. · We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original ...

  • PlayStation

    Sr Character Artist

    2 weeks ago

    PlayStation Los Angeles, United States

    Why PlayStation? · PlayStation isn't just the Best Place to Play — it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlaySta ...