Sr. Director, Brand and Content Marketing, Games - Los Angeles, United States - Skybound Entertainment

Description

Who We Are

We are Skybound.

We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices.

From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.

Opportunity

Skybound is looking for a games-community obsessed Sr. Director of Brand and Content Marketing to lead our marcomms and engagement strategy with fans, influencers, and target customers for several current and unannounced Skybound games. The Sr. Director of Brand and Content Marketing will be the architect for our creative marketing strategy as well as the lead strategist in our efforts to engage the wider gaming community for our upcoming titles. In this critical role, you are leading the strategy, planning, research, and creation of marketing strategy & content with the responsibility for inspiring, acquiring and engaging our target audience(s).

Reports: This position will report to Skybound's VP of Games Marketing

Responsibilities include, but are not limited to:

• Own the end-to-end vision of our brand marketing – how we bring big creative ideas to life across both traditional and unconventional approaches with a content strategy that emphasizes key messaging leading up to and after a game launch.
• Collaborate with internal and external partners to create high quality trailers, core assets and promotional content that will support our marketing strategy.
• Lead the strategy to identify and cultivate relationships with key industry streamers to maximize audience engagement and game promotion.
• Land and manage a tiered talent and influencer partnerships strategy aimed at co-promotion or engagement for our games, in sync with legal and other internal teams.
• Guide our community development initiatives, acting as a liaison between developers and the gaming community — providing leadership to the team that manages activities such as forum management, community council engagement, blog post creation, developer updates, and patch note communications.
• Establish key performance indicators (KPIs), track progress towards objectives, and design experiments aimed at refining our strategy, campaigns, and creative content to optimize marketing ROI.
• Collaborate closely with cross-functional teams including product development, publishing, and PR, to ensure alignment of content marketing initiatives with overall brand and game objectives.
• Stay abreast of industry trends, emerging platforms, and competitor activities, identifying new opportunities for content innovation and audience engagement.
• Lead a team of brand managers, community managers, and influencer relations specialists to produce high-quality, engaging content that resonates with our target audience.

Requirements

• 12+ years of experience in consumer marketing, with a sector focus in entertainment and/or tech.
• Proven track record within the talent, influencer and streamer space. Familiar with contracts, negotiations and management.
• Creatively minded with genius in knowing the copy and art needed to influence trial and purchase.
• Results-oriented, with a high-level of competence on how to define and measure KPI's to assess effectiveness of marketing campaigns.
• Strong audience segmentation experience, with examples of how to engage overlapping but unique audiences.
• Ability to inspire and lead a team; must be able to communicate clear direction both with direct team and cross-functionally.
• Polished professional who is comfortable presenting at all levels of leadership, internally and externally.
• Intuitive; knows how to use data, experience and gut to leap frog challenges and competition.
• A self-starter who can work independently and self-correct when necessary.

Preferred Qualifications

• Existing relationships within the marketing and gaming industry (agencies, talent managers, influencers, etc.)
• Extensive professional experience in the gaming industry, coupled with a profound understanding and passion for gaming culture.
• Demonstrated expertise in cultivating and nurturing gamer communities, with a proven track record of successful community-building initiatives.
• Prior experience as the creative and strategic go-to-market lead on a successful game title
• Just as quirky and passionate about gaming and Skybound as we are

Job Type: Regular, Full-Time

Salary Range: $150,000 - $250,000

• Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
• The salary range listed is just one component of the total compensation package for employees
• Compensation decisions are dependent on circumstances of each role

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Company Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Invincible is one of Skybound's tentpole franchises (celebrating 20 years) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley, Invincible revolves around 18-year-old Mark Grayson, who's just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan's betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it.

The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.