Senior Director, Marketing Analytics - San Francisco, CA, United States - Quince

Description

OUR STORY

Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price.

OUR VALUES

EVERYONE SHOULD BE ABLE TO AFFORD NICE THINGS. Quality shouldn't be a luxury. We're proud of our mission to bring the world's highest quality goods to people at affordable prices.

QUALITY IS MORE THAN MATERIALS. True quality is a combination of premium materials and high production standards.

WE FOCUS ON THE ESSENTIALS. From the perfect crewneck sweater to hotel quality sheets, we're all about high quality essentials that bring enjoyment to daily life.

WE'RE INNOVATING TO MAKE UNREAL PRICES A REALITY. Our uniquely developed factory-direct model lets us offer exceptionally high quality goods for much lower prices than our competitors.

ALWAYS A BETTER DEAL. We believe in real price transparency, for both our customers and factory partners. This way, everyone gets a better deal.

FAIR FACTORIES. We are committed to working with factories that meet the global standards for workplace safety and wage fairness.

OUR TEAM AND SUCCESS

Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You'll work with a team of world-class talent from Stanford GSB, , D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.

THE IDEAL CANDIDATE

The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes.The candidate is energized by solving complex business problems and consistently effective in making high-judgment decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent. Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers.

As Head of Marketing analytics function, you will spearhead Quince's effort in extracting insights from marketing data to inform strategic decisions. Your responsibilities include developing analytical frameworks, conducting performance evaluations, and collaborating with cross-functional teams to optimize marketing strategies. The successful candidate will possess a passion for innovative analysis, processes that scale, deep understanding of marketing principles, and leadership experience, and the tenacity to develop findings and recommendations that transcend the numbers.

Marketing Strategy & Optimization

• Develop and implement a comprehensive marketing measurement framework to ensure accurate attribution and campaign effectiveness tracking.
• Owned the incrementality measurement framework and execution including (but not limited to) incrementality tests, MMM, survey-methods, in-platform measurements and other methods (Markov, Bayesian, etc.)
• Define key metrics and KPIs (Key Performance Indicators) aligned with overall business goals.
• Along with media buyers draft a data-driven marketing strategy, prioritizing testing and optimization initiatives across all marketing channels (paid search, social media, email marketing, etc.) that provide Quince with a competitive advantage
• Understand existing marketing platforms and reporting infrastructure; help optimize them.

Team Management and Communication

• Provide clear and defined roles and responsibilities for each position in your team.
• Independently manage personal development plans for all direct reports, ensuring right objectives are set.
• Develop channel knowledge, tech knowledge and skill-set of all direct reports.
• Oversee the efficient workflow and workload management of your team.
• Clearly communicate data insights and key findings to leadership and stakeholders in a clear, concise, and impactful manner.

Data & Analytics Expertise

• Champion best practices in data instrumentation and data collection for marketing campaigns and serve as the subject matter expert in marketing data and tools used.
• Design and execute A/B tests, multivariate tests, and other statistical experiments to optimize marketing initiatives.
• Analyze and interpret data from various sources (marketing automation platforms, web analytics tools, CRM) to identify trends and opportunities.
• Translate complex data insights into actionable recommendations for marketing teams and key stakeholders.
• Stay up-to-date on the latest marketing analytics tools and technologies.

Taking business forward

• Identify and drive new game-changing performance marketing opportunities to further scale the business and improve efficiencies.
• Collaborate closely with the product development team on MarTech.
• Work with existing external partners (FB, Google, Bing, Snap, Agencies, etc.) to explore and execute on analytics opportunities.
• Define data science and analytics team's roadmap to further leverage ML in the channel operations.

• An undergraduate degree in a quantitative discipline (Economics, Statistics, Engineering, Applied Mathematics)
• Experience hiring and leading high performing teamsremotely
• Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
• Knowledge of data mining and analytic methods such as Clustering / Cluster Analysis, Factor Analysis, Regression Models, Logistic Regression, Predictive Modeling, optimization models, etc.
• Hands on experience with Python, R, or equivalent toolsAbility to conceptualize business problems and solving them through data analysis
• Excellent written and oral communication skills, including an ability to communicate across business areas
• Ability to prioritize and delivery on multiple threads of work in a fast-paced environment
• Strong personal work ethic, including personal initiative and ownership
• 10+ years of professional experience in online marketing, e-commerce, or equivalent role with an analytical bend, preference to prior consulting experience

Quince seeks to build high-performing teams of people from various experiences and backgrounds who can collectively push our company into new realms. We seek a diverse pool of applicants and consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other protected status. If you have a special need or disability that requires accommodation, please let us know.