- Analysis & Insight: Dive deep into marketing performance data across the APAC region, identifying trends, successes, and areas for improvement. Your analyses will form the backbone of our strategic marketing decisions, enabling us to sharpen our focus and optimize our approaches.
- Strategic Guidance: Provide evidence-based recommendations to the VP of Marketing and the broader marketing organization. Your insights will inform adjustments in our marketing strategies, ensuring they are aligned with our regional revenue goals and broader company objectives.
- Cross-functional Collaboration : Work closely with sales strategy and analytics, global marketing, and customer engagement teams to ensure a cohesive and integrated approach to market analysis and strategy implementation. As a bridge between data and strategy, your role will be pivotal in fostering internal solid partnerships.
- Innovation & Optimisation : Champion using advanced analytics, marketing technologies, and data-driven insights to fuel innovation within our marketing practices. Your forward-thinking mindset will contribute to our continuous quest for excellence in customer engagement.
- Reporting & Communicatio n: Craft and deliver compelling presentations and reports that distill complex data into clear, actionable insights. Your ability to communicate effectively across different levels of the organization will ensure that insights lead to action.
- A minimum of 12+ years of experience in marketing analysis, performance strategy, or a related field, with a proven track record in a senior role.
- Strong analytical skills, with expertise in marketing analytics tools and platforms. Familiarity with the digital marketing landscape in the APAC region is a must.
- Exceptional communication skills can translate complex data sets into understandable and actionable insights for both technical and non-technical audiences.
- A collaborative team player who thrives in cross-functional teams and is adept at building relationships across diverse groups.
- Creative and strategic thinker with a passion for leveraging data to drive innovation and improvement in marketing practices.
- Bachelor's degree in Marketing, Business, Statistics, or a related field. Advanced degrees or certifications in analytics, data science, or similar fields will be highly regarded.
- Management consulting experience preferred.
Sr. Manager, Marketing Strategy and Analytics - San Francisco, United States - TWILIO
Description
Responsibilities
Qualifications
Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having "desired" qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table
Required:
Desired:
Location
This role will be remote, based in Singapore.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.