Growth Marketing Manager - San Francisco, United States - Anthropic

Description

We are looking for our first growth marketer. You will own our end-to-end customer acquisition strategy, and will execute across online and offline channels to acquire new customers and fuel our growing GTM efforts in the enterprise.

In this role, you'll lead paid digital strategy, online and offline experiments, and establish the foundations of a hybrid product and sales-led funnel in partnership with Marketing, GTM, Data, and Product teams.

The ideal candidate has a strong background in performance marketing, and can balance product-led growth strategies that fuel demand generation with account-based strategies to win larger customers.

Responsibilities:

• Develop a vision, strategy, and roadmap for our customer acquisition engine across organic and paid channels in partnership with GTM, Product, and Data teams
• Establish quarterly and annual goals and budgets, build out the infrastructure to properly measure your efforts against these goals, and own your numbers
• Drive our end-to-end program for paid digital strategies, including the ads, the channels, the budget, the agencies, the contractors—everything it takes to make these channels efficient growth levers for Anthropic
• Partner with SDR and Sales to drive aligned perspectives on the funnel, define milestones like MQLs and SQOs, and work together to win target accounts together
• Spearhead growth experiments with the broader Creative and Marketing team, including things like digital events, content syndication, out-of-home, and media buys
• Test and optimize, fast. Must be able to quickly build, iterate, and measure a growth practice that is running dozens of experiments across digital channels, the website, and in the field.

You may be a good fit if you:

• Have 5+ years of growth marketing experience, especially at B2B companies with a hybrid product and sales-led approach
• Have experience using digital marketing platforms (e.g., Google and Meta Ads) and running efficient campaigns with multi-million dollar budgets
• Are comfortable with SQL and tools like Google Analytics, Google Tag Manager, HubSpot, ZoomInfo, 6Sense
• Have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software to own your numbers

Sample projects:

• Develop a comprehensive paid search strategy and activate across Google Search, Bing, and DuckDuckGo
• Create our first ABM campaigns partnering with product marketing on developing content, targeting, buyer journeys, and success criteria
• Use customer modeling and research techniques to identify and prioritize new channels for target audiences

Annual Salary (USD)

• The expected salary range for this position is $240k-$300k USD.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Compensation and Benefits*

Anthropic's compensation package consists of three elements: salary, equity, and benefits. We are committed to pay fairness and aim for these three elements collectively to be highly competitive with market rates.

Equity - On top of this position's salary (listed above), equity will be a major component of the total compensation. We aim to offer higher-than-average equity compensation for a company of our size, and communicate equity amounts at the time of offer issuance.

US Benefits - The following benefits are for our US-based employees:

Optional equity donation matching at a 3:1 ratio, up to 50% of your equity grant.

Comprehensive health, dental, and vision insurance for you and all your dependents.

401(k) plan with 4% matching.

22 weeks of paid parental leave.

Unlimited PTO – most staff take between 4-6 weeks each year, sometimes more

Stipends for education, home office improvements, commuting, and wellness.

Fertility benefits via Carrot.

Daily lunches and snacks in our office.

Relocation support for those moving to the Bay Area.

UK Benefits - The following benefits are for our UK-based employees:

Optional equity donation matching at a 3:1 ratio, up to 50% of your equity grant.

Private health, dental, and vision insurance for you and your dependents.

Pension contribution (matching 4% of your salary).

22 weeks of paid parental leave.

Unlimited PTO – most staff take between 4-6 weeks each year, sometimes more

Health cash plan.

Life insurance and income protection.

Daily lunches and snacks in our office.

* This compensation and benefits information is based on Anthropic's good faith estimate for this position as of the date of publication and may be modified in the future. Employees based outside of the UK or US will receive a different benefits package. The level of pay within the range will depend on a variety of job-related factors, including where you place on our internal performance ladders, which is based on factors including past work experience, relevant education, and performance on our interviews or in a work trial.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills. We do not have boundaries between engineering and research, and we expect all of our technical staff to contribute to both as needed.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us

Anthropic is a public benefit corporation based in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.