Regional E-Commerce Manager - Doral, United States - Hermès

Description

Job Description

Location:
Miami, USA, Herms Perfumes & Beauty office


GENERAL MISSION

Reporting to the Managing Director, your role as Regional E-Commerce Manager is to build and lead the e-commerce strategy across the region while creating an environment that ensures strong productivity with an exceptional excellence ''in store experience'' across the region.

The Regional E-commerce Manager also maximizes sales growth by supporting and implementing all strategic brand initiatives for the region within 360 launch plans.

The Regional E-commerce Manager is expected to formulate the adequate Travel Retail and Local markets e-commercial development strategies to ensure long-term success while challenging and improving current e-commercial conditions.

This, with the support of the team while identifying and activating the building blocks to grow the e-business in line with regional and global expectations for the brand.

Part of this role is to work closely with the Commercial Team as an E-Commerce lead to set standards and objectives for each key retailers while optimizing and overseeing operations to ensure efficiency knowing that reporting and data monitoring are a major part of this role.

In this role, you will also work closely with the Central E-Commerce team in Paris (HQ), and you will ensure Company's e-commerce guidelines application in the region.

You will be responsible to improve and protect the brand presence across all e-commerce platforms including a role of influence and adviser for media digital actions driving traffic through social media platforms or any other forms of digital actions/tools.

This role implies working through distributor model across the Americas region.

For the US, Mexico and Brazil markets, you will also be expected to work closely with our in-house e-commerce teams based in the countries.

In this role, you will liaise and work in sync with all departments in Miami, Paris and NYC to insure synergies where possible.

MAIN DUTIES AND RESPONSIBILITIES
1/ E-Commerce Strategy, Business Development, Regional role

• Revisit and update Ecommerce regional strategy and building blocks aligned with MD, Regional Sales and Marketing Directors, on a yearly basis
• Full year review with HQ to prepare in November each year.
• Identify any potential white spaces of interest for the brand to expand and evaluate opportunity (eretailers, Pure Players, digital tools etc)
• Be the voice of Ecommerce for the Americas: Region needs audit and liaison to Paris HQ Ecommerce Team
• Support Regional marketing team for all online media
• You will be feeding the regional team and HQ Paris team with latest ecommerce/digital news within the region
• You will be developing Americas LinkedIn posts to keep our community aware of our performances and progress

2/ E-Retailers

Deploy strategy and ensure strong animation plan for each existing e-commerce site

• In coordination with the Trade Marketing Americas team and our distributors, build a coherent ecommerce animation plan for each site with the best possible digital investment by door.
• Align with regional sales and marketing teams so ecommerce activations coexist within the 360 plans approved and meet sales target.
• Build a coherent esampling plan and ecommerce GWP for the Americas zone.
• Optimize and leverage ratings and reviews for catalog products and key launches (especially in the US).
• Challenge the guidelines for activities and content based on local benchmarks and local studies.
• Check with HQ Paris team animation and sampling plans (providing briefs) and build reports for each key activation.

Pilot e-commerce E-retail projects' operational deployment

• Keep watch on websites/commercial platforms to be launched (those with growth and proven potential).
• Actively participate upstream in the evaluation of the project, its proper understanding and then in an overall presentation of each project to the HQ team.
• For validated projects, define the strategy and ensure the negotiation of the project in tandem with the area manager and the distributor (product assortment, launch plan, brand visibility, etc.).
• Work along the retailer to facilitate their understanding of the guidelines and the work process.
• Prepare creative brief for the HQ team to anticipate assets development, integrating all possible customer journeys.
• Manage every eretail project a full Herms Parfum & Beaut door, just like a physical flagship store.

Visibility and monitoring:
Ensure the update, monitoring, optimization, and analysis of existing e-commerce sites

• Ensure strong brand space and ongoing PdP updates, inline with 360 launch calendar and Trade/Communication plans.
• Audit and continuously optimize the visibility of Herms Parfums et Beaut within each site across all touch point: product offer, navigation, search, emerchandising, crossselling, editorial, etc.
• Analyze doortodoor sales and entertainment reports, as well as P&L per door performance analysis.
• Weekly store checks to identify technical problems and possible out of stock issues, but also new opportunities to be seized.
• Ensure regular watch on each ecommerce door to identify innovations implemented by platform and any relevant projects to be carried out in partnership (virtual makeup fitting, fragrance finder, social selling, live shopping, etc.).
• Presentation of quarterly reports with analyzes to Regional and HQ teams.

3.
For each Herms e-store in the Americas, you will work closely with our in-house e-commerce teams based in designated markets such as the US, Mexico and Brazil

• Support the Perfumes and Beauty sales teams with their presentations to subsidiaries and ecommerce forecasts while ensuring compliance with the product launch schedule.
• Secure an effective sampling plan and an optimal level of service (compliance with the guidelines for the distribution of samples in packages, training of call center teams, etc.).
• Communicate and influence emerchandising strategy and activation on websites (monitoring of the implementation of latest functionalities, consistency of visual merchandising, monitoring of newsletter activities, etc.).
• Monitoring of local SEA activity to be optimized
• Watch and share needs for new functionalities based on external eretailers sites and competing brand sites.
• Report detailed quantitative and qualitative sales analysis for each estore in the region, sharing results with HQ team, and a comparison between local and global performances.
• When launching new H.com estores in the Americas zone, participate in preparing the launch of the Perfume and Beauty categories (product offer, packaging guidelines, activation plan, etc.).
• Call-to-action
• Build a driveto store digital strategy for all physical doors including the ones not having an ecommerce door to date in cooperation with local marketing teams / area managers.
• Track operations, challenge practices with HQ, be on the lookout for the specifics of each market.
• Set up a performance measurement of initiatives.
• Prepare briefs for the HQ team for validated activations creative assets.

PROFILE & KEY REQUIREMENTS

• You are a dynamic, entrepreneurial and wellrounded professional with a Master Degree academic background and a minimum of 5 years' experience in the digital luxury fragrances and/or cosmetics category or else within the luxury products industry
• You have a previous experience in eretail or in digital marketing, in local/regional ecommerce functions and understand the business mechanism of the distributor model vs affiliate
• Key soft skills within a small team and confidential type of environment, and enjoy building relationship with team members
• Fluent in English and Spanish, while French is a plus
• Strong ecommerce and business acumen background with analytical skills
• Excellent mastery of digital technologies with strong adaptability into a dynamic environment and enjoy data and number crunching
• You enjoy being multitask and wearing multiple hats at the same time
• You are a team player capable to work and travel autonomously as much as working with all team members
• Passionate about function, user behavior, competitive landscape, but more importantly you are passionate about the digital everevolving scene and its tools
• Excellent problemsolving abilities, and you are agile and can adjust your vision and business approach according to business reality
• Excellent interpersonal and communication skills
• Knowledge of performance evaluation metrics and principles
• Interested in working within a small, multitask and fastgrowing team environment
• Proactive attitude and good organizational skills
• Excellent mastery of MS Office, Excel in particular, as well as digital analytical tools like Cognos Analytics, Similar Web
• You are open to travel up to 30% of the time

About Us

Crateur, artisan et marchand d'objets de haute qualit, Herms est, depuis 1837, une maison franaise, familiale et indpendante qui emploie prs de collaborateurs dans le monde.

Anim par un esprit d'entreprendre continu et une exigence constante, Herms cultive la libert et l'autonomie de chacun grce

un management responsable.

L'entreprise perptue la transmission de savoir-faire d'exception par un ancrage territorial fort dans le respect des hommes et de la nature - source de matires d'exception.

Quinze mtiers artisanaux irriguent la crativit de la maison dont les collections rayonnent dans plus de 300 magasins dans le monde.

About the Team

"Our mtier:
the creation, production and distribution of Perfumes, associated scented products, and Beauty products.

More than 500 employees work at our various sites in France (including Paris and the industrial site of Le Vaudreuil) and abroad.

Our distribution extends to 15,000 points of sale throughout the world, including 450 Herms stores and Herms Fragrance and Beauty Personalised Spaces.

An ambitious growth strategy featuring the development of the Beauty and the implementation of new distribution models and new industrial methods.

Since it was founded in 1977, the industrial site in Le Vaudreuil (Eure) has been developing formulas and packaging, producing Herms Fragrance and Beauty perfumes and associated scented products, and managing all the logistics and supply chain steps through to delivery at our clients.

Approximately 260 employees currently work at the site.

Family is at the heart of Herms.

At Herms of Paris, we are committed to being a Maison for All, a home where we make efforts to generate, support and advance the values of diversity, inclusion and family both within our own walls and in the wider world.

At Herms of Paris we look to create a diverse workforce of talented and unique individuals with different backgrounds, skillsets and worldviews that will enrich our Herms of Paris family.

We support our individual team members personal and professional success through a culture that values equality, individuality and fairness and through an environment where individuals can thrive and feel comfortable being their authentic selves.

Beyond the walls of our Maison, we advance our DIF values through the work that we do in partnership with our community and non-profit partners.

At Herms of Paris, we are proud to be an equal opportunity workplace. It is the policy of Herms of Paris, Inc.

that applicants for employment are recruited, selected and hired on the basis of individual merit and ability with respect to positions being filled and potential for promotion or transfer which may be expected to develop.

Applicants are recruited, selected and hired without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law.

In addition, personnel procedures and practices with regard to training, promotion, transfer, compensation, demotion, lay off or termination are to be administered with due regard to job performance, experience and qualifications, but without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law.

Herms of Paris, Inc. also provides reasonable accommodations to qualified individuals with disabilities, in accordance with applicable laws.

We collect personal information (PI) from you in connection with your application for employment with Hermes, including the following categories of PI: identifiers, personal records, commercial information, professional or employment information, non-public education records, and inferences drawn from your PI.

We collect your PI for our purposes, including performing services and operations related to your potential employment.
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