Marketing Campaign Specialist - St Paul, United States - DTN

DTN St Paul, United States

2 weeks ago

Description

DTN is a global leader providing insights and analytics to our customers to feed, fuel, and protect the world. We help people make critical business decisions that impact the agriculture, oil and gas, trading, and weather industries.

It's a difference you've likely felt without even knowing it.

From the food on your plate to the gas in your car to the last flight you took, chances are a DTN customer made it possible.

And that's just for starters. That's why we say, "When our customers prosper, we all win."

J

ob Description:
DTN is looking for an energetic, curious, data driven, B2B marketing Campaign Specialist.

Reporting to our Global Performance Marketing Leader, campaign specialists help plan and implement measurable and effective sales enablement and demand marketing programs to achieve DTN business objectives.

Applying a strategic approach and best practices to each program or campaign, the specialist taps into their own skill set, as well as the marketing team/marketing centers of excellence (CoEs) to create the tactics and measurement that drive campaign performance and results.

Working with our in-house creative and digital teams this role includes responsibility for campaign plans, creative briefs, project management and setting/reporting on key campaign metrics.

The ideal candidate will bring some flair to B2B marketing initiatives and be proactively engaged with the marketplaces and spaces where DTN operates.

An ability to operate in a complex business environment and seamlessly adapt to balance business need with opportunity and process is necessary for success.

Responsibilities:
Creates and project manages tactical plans for driving a specific marketing outcome – awareness, sales enablement, demand gen, customer upsell, retention or win-back
Develop campaign plans and creative briefs with clear demand goals and benefit-centric key messaging to help activate and align marketing COEs
Identifies ways to optimize content strategies through a variety of channels
Uses data and metrics to report on campaign outcomes
Create and continuously manage solution- and industry-specific sales enablement assets

Requirements:
Bachelors Degree or equivalent in Marketing, Advertising, Communications or related field (preferred)
3-5 years of B2B marketing experience
Capable of managing multiple, simultaneous programs and integrated campaigns
Demonstrated organizational, project management and problem solving skills
Cross functional skills in campaign planning, sales enablement and program reporting
Experience working in a fast-paced, matrixed business environment
Confident communicator, able to effectively and quickly build trusted relationships within an organization

Why DTN?

OUR VISION:
To be the independent, trusted source of insights to our customers who feed, protect, and fuel the world.

OUR MISSION:

Empower our customers with intelligent and actionable insights that exceed their expectations and enable their success on a daily basis.

OUR VALUES:
Customer-Focused, Forward-Thinking, People-Centric, Solution-Oriented

We have great benefits at DTN – apply today to find out more

At DTN, we are an equal opportunity employer. Come join us as we help feed, fuel, and protect the world

DTN is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled

#J-18808-Ljbffr

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