- Required Qualifications
- Preferred Qualifications
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Marketing Campaign Specialist
1 week ago
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Campaign Fundraising Specialist
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Campaign Fundraising Specialist
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Sr. Marketing Campaign Specialist
3 weeks ago
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Marketing Specialist
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Part-Time Marketing Specialist
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Employee Experience Specialist
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Marketing Specialist
1 week ago
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Global Marketing Manager
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Digital Media Manager
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Plant Reliability Specialist II
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Marketing Specialist
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Marketing Specialist II
3 days ago
Patterson Companies St Paul, United StatesPatterson isn't just a place to work, it's a partner that cares about your success. · One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating ...
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Manager Sales I Mass Markets
1 week ago
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Digital and Web Content Strategist
1 week ago
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Sr. Marketing Campaign Specialist - St Paul, United States - Patterson Companies
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Description
TheSenior
Marketing Campaign Specialist
is responsible for developing and implementing marketing campaigns and initiatives in conjunction with marketing leadership.
This role will lead executing marketing tactics to support and deliver on the overall marketing strategy that will drive buyer engagement and result in leads and profitable growth.
TheSenior
Marketing Campaign Specialist will work cross-functionally collaborating with key dental team members to ensure each campaign/project receives the necessary support and assets to meet execution deadlines
.
The successful candidate will work closely with marketing managers and the creative team to execute concurrent campaigns coordinating day-to-day activities that lead to completion of projects and tasks as work is published through various digital and print channels.
Essential Functions
To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation.
To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.Build, design and support execution of digital marketing campaigns that utilize email, blog, social, paid media, and the Patterson dental website.
Deliver campaign calendars to cross functional teams building strategy awareness to ensure asset collection, content development and channel asset delivery are completed on time to meet campaign execution deadlines.
Attend monthly vendor meetings, align agenda items with vendor account managers and lead relationship management including collecting, analyzing and reporting out plan trends, insights and results.
Partner with various teams such as creative, channel partners and marketing to keep projects on track and ensure execution of work based on the marketing strategy and set priorities.
Lead all aspects of an annual product guide project, partnering across category managers, vendor partners, and supporting internal teams to deliver on time to a significant customer base.
This role may also work through appropriate channels to intake feedback from the sales team and apply feedback to next year's issue.
Ensure content created is delivered to the appropriate channel to meet campaign timelines.
Manage delivery of promotional offers from manufacturing partners for key financing programs including developing collateral to support the sales team.
Work closely with category account managers to obtain campaign assets and product specs to meet weekly email and website plans and deadlines.
Develop monthly and campaign-level reporting of marketing KPI performance versus goals.
Plan, design and create effective presentations for internal and external use, including timeline development, communication, and marketing brief development with significant revenue impact.
Lead the setup of new campaigns in the project management software tool.
Perform other duties as assigned.
Job Qualifications
5+ years professional marketing experience
Solid working knowledge of traditional and digital marketing tools
Strong ability to multi-task and manage multiple projects deadlines
Past experience working with and coordinating with cross functional teams
Exceptional communication and presentation skills, both written and verbal
High attention to detail and excellent follow-through
Strong customer service orientation
Excellent computer skills including MS office suite
A strong team player, willing to help the team when necessary
Project management experience
Experience with project management
Working knowledge / experience with web analytics and Google Adword
Travel
·
Occasional travel to trade shows may be required.
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