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    Search Specialist - St Paul, United States - Horizontal Talent

    Horizontal Talent
    Horizontal Talent St Paul, United States

    2 weeks ago

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    Description
    Job Description:
    • The Search Specialist is a key member of a multifunctional team that creates customer experiences on Client.
    • The Search Specialist ensures that prioritized pages are optimized for search on Client.
    Job Description:
    • Lead the execution of Client organic search digital marketing campaigns aimed at multiple customer segments; also manage communication, workflows, and timelines with the internal web teams and business stakeholders
    • Lead key search activities including competitor research, keyword mining, meta-data implementation, and search performance monitoring
    • Run global paid search campaigns as needed and deliver strong ROI
    • Partner with content strategists and other team members to inform web site content and optimal page design
    • Produce and maintain search dashboards and monitor and analyze KPIs
    • Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
    • Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
    • Represent the business in search practitioner meetings to prioritize and test search enhancements, create and educate teams on search strategies
    • Provide subject matter expertise to Area colleagues; train and educate as needed
    Requirements:
    • Bachelors degree or equivalent experience
    • 3+ years of search optimization experience
    • Working knowledge of digital media planning and buying
    • Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
    • Understanding of data analytics and ability to evaluate data to identify website performance issues
    • Ability to manage multiple requests efficiently and meet deadlines
    • Strong attention to detail with an analytical mind and problem-solving skills
    Helpful Skills:
    • Web design and content writing experience
    • Google Adwords certification and/or DoubleClick experience
    • Experienced in XML sitemap production
    • Project, stakeholder, and team management experience

    Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

    In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.

    PandoLogic. Category:Media, Keywords:Content Strategist, Location:Saint Paul, MN-55129

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