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    Search Engine Marketing - St Paul, United States - TopSpot Internet Marketing

    TopSpot Internet Marketing
    TopSpot Internet Marketing St Paul, United States

    3 weeks ago

    Default job background
    Description
    In this role, the

    Search Engine Marketing (SEM) Specialist


    is responsible for the creation and execution of search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their Customers.

    This individual works strategically with Teammates & Customers, partners cross-departmentally, and communicates with TopSpot Customers directly in their role.

    This is a hybrid role in Houston, TX with remote options in Texas (outside of Houston) and Illinois

    upon approval.

    Essential Functions
    Developing and managing paid search / SEM strategies for new and existing clients that drive relevant website traffic, leads and meet business goals

    Create and execute search engine marketing (or pay-per-click) strategies for multiple clients that are customized and in alignment with their business goals, competitive landscape, and industry.

    Performing keyword research and competitive analysis to make recommendations and improvements to paid search programs in Google Ads, Bing Ad Center, and Shopping Ads through Google & Bing
    Creating paid social ad campaigns through Facebook, LinkedIn, Twitter, Pinterest, and Instagram
    Measuring the results of your SEM strategies with tools like Google Analytics, Call Analytics, and Lead Analytics tools and communicating results with Customers
    Monitoring and reporting on the performance of paid search programs and other trends to our clients through email, phone calls, video calls, and in-person meetings
    Collaborate with your immediate team and cross-departmentally on integrated marketing strategies that are aligned with your client's business goals
    Maintain and build on new and existing Customer relationships with a focus on trust, credibility, and results. You communicate with Customers in a way that instills confidence through in-person visits, Zoom/video calls, phone calls, and email. (You are someone who isn't afraid to pick up the phone)

    Qualifications
    Experience in digital marketing or paid advertising through coursework, internships, a previous role, or you have related digital marketing experience in Google Ads, Bing Ads, or other paid media
    Experience in Google Analytics or other analytics tools where you've measured results
    Critical thinking, problem-solving, and troubleshooting skills
    Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing
    Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
    Experience using Excel and other Microsoft Office programs like Outlook, Word, and Teams
    Customer service experience where you managed client relationships or had an influence on customer experience
    You never stop learning. The online marketing world moves fast so you'll need to keep up with industry blogs and trends and be open to sharing your insights


    Not Required, but a plus:
    Business-to-Business (B2B), manufacturing, industrial industry experience
    Google Analytics, Google Ads, and/or Bing Ads experience and/or certification
    Previous work experience in marketing
    Previous experience at a digital agency
    Coursework, e-learning classes, and/or certifications around SEM, SEO, or digital marketing

    About TopSpot


    TopSpot Internet Marketing is a search engine marketing firm with a focus on accountability, transparency, collaboration, education, and delivering meaningful results for our clients.

    Our commitment to our customers starts with our team.

    We will always strive to hire extraordinary people who will bring the passion, confidence, eagerness to learn, and positive attitude that is necessary to set us apart from other companies.

    Customer & team loyalty is hard to find but it is crucial to the sustainable growth of our company, and we will never undervalue the opportunity to be better each day.

    We know the keys to our survival as a company are put people first, be better than yesterday, lead with passion, and always do the right thing.

    We are 20-year digital marketing veterans continuing to bring passion and results to the industry.

    Bootstrapping the organization with no experience in business or digital with 5 people and growing to 130 was not luck.

    We truly are blessed as an organization and there have been many people that allowed this to happen - our team, our clients, our community.

    With the goal of being easy to work with, while also being a best place to work, investing in our innovation and growth is a no-brainer.

    #J-18808-Ljbffr
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