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    Digital Marketer - New York, United States - Kao USA, Inc.

    Kao USA, Inc.
    Kao USA, Inc. New York, United States

    Found in: One Red Cent US C2 - 3 weeks ago

    Default job background
    Regular, Full time
    Description

    Sand. Sea. Sun.

    Sound dreamy This could be your reality

    Who are we? We are Bondi Sands. The Australian Tan. The home of the iconic Australian lifestyle.

    The role:

    TheDigital Marketer (Paid Search and Paid Social Strategy)is responsible in North America for executing best in class 360 paid digital marketing strategies, campaigns and content in North America. Specializing in driving owned media (email, SMS, affiliate) & paid media strategy (Tik Tok, Meta and Search) to connect current and new audiences, the role is ultimately responsible to drive brand awareness, customer acquisition, conversion, education.

    What you will do:

    • Develop disruptive digital campaign strategies aligned to global digital strategy
    • Partner with paid media agency to execute strategic digital campaigns across multiple media - paid search, display, video, and paid social platforms.
    • Monitor all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking.
    • Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
    • Work with the Global digital team to execute global campaigns and implement global directives in market
    • Create and deliver meaningful analytics and reporting to monitor and show progress to internal customers
    • Maintain relationships and targets with digital marketing agencies using strict KPIs to maximize ROI including liaising with the Digital Agency to analyze & improve paid search & social strategy

    What you will need:

    • 3-5 years digital marketing experience
    • Experience effectively managing digital agencies
    • Understanding of current Digital Marketing best practices, creative, ad types, channels & technological capabilities, alongside customer journey, A/B Testing, analytics
    • A strong appetite for e-commerce, new technologies and a curiosity for innovation
    • Well rounded understanding of digital marketing principles, including email, SMS, loyalty and social media
    • Industry experience within FMCG, beauty, fashion or retail preferred
    • Advanced experience in ad platforms; Meta / Google Ads / TikTok, as well as Google Analytics, GA4 and advanced use of Excel a must
    • Experience in Shopify for reporting and analyzing impact of digital efforts
    • In platform experience in Klaviyo or similar email marketing platform, including campaign set up, segmentation building and reporting

    A reasonable salary range is: $80,000 - $95,000.

    Bondi Sands is part of Kao Corporation which was founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high-quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet.

    How we work:Having been selected among the Worlds Most Ethical Companies for 17 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

    What we offer:A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

    Hiring Process:Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

    Want to learn more:If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website ).

    EOE, including disability/vets

    #LI-BP1

    #LI-HYBRID

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