Jobs
>
New York City

    Digital Marketing Consultant - New York, United States - Rowan

    Rowan
    Rowan New York, United States

    2 days ago

    Default job background
    Description
    Rowan has completely reimagined the ear piercing experience and revolutionized the traditional mall-based model. All our piercings are performed exclusively by licensed Nurses. All of Rowan's products are hypoallergenic. Our priority is to offer a fun, celebratory, and safe piercing experience for everyone. When we say piercing for all, we mean it.

    Everybody is invited to this ear partyRowan's is looking for a Consultant for a period of approximately 20 weeks to help shape and drive our digital marketing strategies.

    This role involves growing ecommerce revenue, optimizing digital marketing efforts, and enhancing customer experience (CX) through innovative digital solutions.

    You will collaborate closely with the CMO, Chief Revenue Officer (CRO), Chief Operating Officer (COO), and other key stakeholders to drive ecommerce performance, manage digital marketing campaigns, and oversee website management and customer experience strategies.


    What you'll do:
    Define and execute ambitious digital marketing goals, strategies, and tactics to drive cost-effective customer acquisition and retention.

    Enhance e-commerce revenue streams through strategic organic growth tactics and meticulous management of paid marketing spend, leveraging data to refine and adjust strategies dynamically.

    Forecast and manage channel revenue, proactively identifying growth opportunities and developing contingency plans to address revenue shortfalls.

    Ensure seamless integration of digital marketing strategies with Rowan's overarching integrated marketing initiatives, in close collaboration with the CMO and senior leadership.

    Align digital marketing plans with Merchandise Planning team objectives, supporting revenue targets through tailored marketing strategies.
    Develop a robust SEO strategy to increase organic traffic in partnership with cross-functional teams.

    Direct website optimization for maximum conversion, collaborating with the Technology Team to implement effective landing page and on-page SEO strategies.

    Build and lead a versatile digital marketing team, calibrating the mix of in-house talent and external agencies for peak performance and business outcomes.

    Orchestrate a diversified paid marketing strategy, harnessing the power of search, social media, programmatic display, affiliates, and catalog marketing to captivate new customers.

    Lead a dynamic cross-channel retention marketing strategy, optimizing customer engagement through a suite of channels and tools, including a premier Loyalty and Referral program developed with the CRO and COO.Manage digital marketing budgets with precision, maintaining a sharp focus on ROI and efficient resource allocation.

    Embrace a Mobile-First philosophy to optimize the conversion rate, utilizing continuous A/B testing, heat mapping, and customer feedback to refine digital touchpoints.

    Collaborate with CMO, CRO, and Studio Leadership to drive e-commerce profitability, meticulously overseeing sales, budgets, and expenditure to enhance ROI.Oversee the daily e-commerce sales calendar, ensuring optimal timing and execution of sales strategies.

    Utilize analytics to constantly advance website performance and digital marketing effectiveness, setting the bar for campaign ROI.Manage the collaboration with external partners and vendors across e-commerce engineering/development, SEO, and digital marketing to fuel innovation and growth.


    What you bring to the table:
    B.A./B.S. degree in Marketing, Business, or a related field; an advanced degree is a plus.
    A minimum of 7 years' experience in a marketing leadership role, with a strong background in digital marketing.
    Proven experience in digital marketing, ecommerce management, and team leadership.

    Expertise in SEO, A/B testing, conversion rate optimization, and digital marketing tools and platforms (e.g., Shopify).Strong analytical skills and experience in utilizing data for decision-making.

    Ability to work effectively with cross-functional teams and manage external vendor relationships.
    Excellent verbal and written communication skills.
    Ability to adapt to a rapidly changing environment and to lead teams through transformational initiatives.

    >About Us:

    Rowan is an innovative ear-piercing and hypoallergenic jewelry brand that brings safety to the forefront with our team of licensed nurses-and celebration to every guest with our joyful approach to piercings and jewelry.

    Our brick-and-mortar locations across the US also provide a long-overdue alternative to the standard mall piercing. At Rowan, we believe that every ear piercing is a milestone and it should be celebrated. We believe in "Piercing for All". Check us out on the TODAY Show on NBC - How 1 woman is reinventing the ear piercing experience )

    Important note:
    Rowan believes in teamwork, collaboration, and diversity. We know our team is stronger together and we commit to staying true to these values as we grow. In a remote setting, interviewing at Rowan may include phone interviews, virtual "on-site" interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant If you're on the fence, just give it a try We are an equal opportunity employer and we encourage everyone to apply
  • H2 Talent

    Marketing Consultant

    4 days ago

    H2 Talent New York, United States

    We're seeking passionate and experienced Cannabis Marketing Consultants to collaborate with multiple clients across the US. This is an exciting opportunity to contribute your expertise to various cultivation projects and help shape the success of our industry in the rapidly evolv ...

  • H2 Talent

    Marketing Consultant

    2 days ago

    H2 Talent New York, United States

    We're seeking passionate and experienced Cannabis Marketing Consultants to collaborate with multiple clients across the US. This is an exciting opportunity to contribute your expertise to various cultivation projects and help shape the success of our industry in the rapidly evolv ...

  • ApTask

    Marketing Consultant

    2 days ago

    ApTask New York, United States

    About Client:Client is a global financial services firm that provides a wide range of investment banking, securities, wealth management, and investment management services. It is a prominent global financial services firm with a rich history and a strong presence in the financial ...

  • ApTask

    Marketing Consultant

    4 days ago

    ApTask New York, United States

    About Client: · Client is a global financial services firm that provides a wide range of investment banking, securities, wealth management, and investment management services. It is a prominent global financial services firm with a rich history and a strong presence in the finan ...

  • IntelliPro Group Inc.

    Marketing Consultant

    4 days ago

    IntelliPro Group Inc. New York, United States

    Job Description · Job DescriptionJob Title: Marketing Consultant (CMO Consultant) · Position Type: FTE Permanent · Location: New York, NY · Salary Range / Rate (Currency): $50,000/year · Job ID#: # 137761 · Responsibilities:Develop and execute comprehensive marketing strategies t ...

  • SilverWave Inc

    Senior Consultant for PR and Content Marketing

    5 days ago

    SilverWave Inc Woodside, United States

    At Woodside, we view company marketing as a whole. Based on our established industry focuses, we deeply immerse ourselves in our clients' topics and market situations. Our range of services includes consulting, content marketing and PR, corporate publishing and corporate design, ...

  • Capco, a Wipro Company

    Consultant - Capital Markets

    2 days ago

    Capco, a Wipro Company New York, United States

    **About the team:** · Capital Markets is part of Capcos DNA. In fact, the Capco name was inspired by this domain. The Capital Markets team delivers expert consulting skills and deep product and functional knowledge across all areas of the front office, operations, technology, ri ...

  • Rowan

    Digital Marketing Consultant

    1 day ago

    Rowan New York, United States

    Rowan's is looking for a Consultant for a period of approximately 20 weeks to help shape and drive our digital marketing strategies. This role involves growing ecommerce revenue, optimizing digital marketing efforts, and enhancing customer experience (CX) through innovative digit ...

  • Capco

    Consultant - Capital Markets

    2 days ago

    Capco New York, United States

    About the team: · Capital Markets is part of Capco's DNA. In fact, the Capco name was inspired by this domain. The Capital Markets team delivers expert consulting skills and deep product and functional knowledge across all areas of the front office, operations, technology, risk, ...

  • Chartis Interactive

    Digital Marketing Consultant

    3 days ago

    Chartis Interactive New York, United States

    Job Description · Job DescriptionAbout Chartis · We are a Marketing and Technology Consultancy that promotes positive working relationships through collaboration and encourages high standards of conduct and work performance. Our values help define our culture through a variety of ...

  • HSBC

    Consulting & Market Intelligence

    1 week ago

    HSBC New York, United States

    **Description** · The individual will be responsible for creating sales and marketing thematics that are commercially aligned to the strategy of Prime Finance · Role Description: · + The individual in this role will be responsible implementing and executing a strategy to increase ...

  • Omega Innovations

    Internship in Strategy Consulting for Marketing"

    3 days ago

    Omega Innovations Glenwood Landing, United States InternshipSHIP

    Who we are · ROOTS Brand Strategy Consultants GmbH is an internationally active strategy consulting firm for marketing and brands based in Düsseldorf, Germany. We advise renowned clients in areas such as growth strategy, brand positioning, customer experience, marketing productiv ...

  • Sapphire Technologies

    Tasting, Consultation, and Sales at the Market

    1 week ago

    Sapphire Technologies Englewood, NJ, United States Freelance

    For over 9 years, we have been selling selected food products from the Mediterranean region, which we source directly and fairly from producers in their country of origin. · Responsibilities: · We are looking for a sociable person with a passion for and appreciation of good food. ...

  • Windstream

    Regional Marketing Consultant

    3 days ago

    Windstream Hudson, United States

    Job Description · Windstream Holdings, Inc., is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S. · As Kinetic, Windstream offers bundled services, includ ...

  • Motive

    Business Value Consultant, Mid Market

    2 days ago

    Motive New York, United States

    About the Role: · At Motive, we are hyper-focused on customers and delighting them with a buying experience like no other. Value at Motive puts the customer first by quantifying and articulating the tangible benefits of Motive's technology solutions. · As a Business Value Consu ...

  • Nexus Dynamics

    Senior Consultant for Automotive in Marketing and Sales

    2 days ago

    Nexus Dynamics Mount Vernon, United States

    About Berylls: · We are a leading international strategy consulting firm specializing in the automotive industry. With a strong passion for the industry and a deep understanding of the challenges of the future, we shape the mobility of tomorrow. · Our team of experts develops inn ...

  • Sapphire Ventures

    Online Marketing Consultant for digital advertising

    5 days ago

    Sapphire Ventures Ho-Ho-Kus, United States

    With our multimedia portfolio, we have a strong focus on the future: as a traditional newspaper publisher, but also as a creative advertising partner with digital media, news and classifieds portals. With your digital expertise, you will complement our traditional publishing busi ...

  • CNA

    Underwriting Consultant(Private Equity-Middle Market)

    3 days ago

    CNA New York, United States Full time

    JOB DESCRIPTION · : Essential Duties & Responsibilities: · Performs a combination of duties in accordance with departmental guidelines: · Works on highly complex underwriting risks employing diagnostic and systematic analysis to assess acceptability. Develops specialized endors ...

  • Pfizer

    Director, Strategy

    4 days ago

    Pfizer New York, United States

    ROLE SUMMARY · Reporting to the VP, Strategy & Consulting, Global Commercial Platforms, this role will help shape, develop, and enable strategy development and execution to advance and grow Pfizer's portfolio and the three global commercial platforms - Marketing (CMO), Medical Af ...

  • Digitas Health

    Manager, Data

    1 day ago

    Digitas Health New York, United States

    **Company Description** · Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connec ...