Manager, Data - New York, United States - Digitas Health

Digitas Health

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today.

Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.

With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health.

As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A.

(Euronext Paris:

FR , the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

We're searching for a Manager of Strategy & Analysis who can inspire teams to develop new paths for growth, while driving strategic thinking and economic insight across client engagements.

You'll optimize budget and programs through disciplined analysis for the best possible return on marketing investment. You'll also collaborate with creative, media, marketing and technology, building an effective strategy for the client.

Tasks and responsibilities include:

Provide integrated marketing analytic solutions to improve client decisionmaking
Manage various external vendors, including online content management, data analysis, research tools, 3rd party ad server as well as offline letter shop, response and telemarketing vendors
Maintain functional expertise in areas like database marketing, integrated channel marketing, analytic tools and techniques, and other infrastructure
Offer direction to Analysts and Senior Analysts on all aspects of client deliverables
Track marketplace, technology and consumer demographic trends within and across multiple industries
Develop presentations to clients
Conduct primary and secondary research on market trends

Qualifications

Four year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
Master's degree (preferred)
57 or more years of business experience in management consulting, advertising or interactive/technology consulting
Strong knowledge of digital analytics
Prior experience managing teams and projects
Indepth consulting skills and deep marketing analytics experience to provide strategic direction and analysis to our bluechip clients
Rigorous analytical experience with intellectual curiosity
Strong familiarity with the digital environment
Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI
Proficiency in analytic tools such as Omniture, Google Analytics, SAS and SQL preferred
Proficiency in Microsoft Office

Additional Information
The Power of One starts with our people To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements

- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents._

Digitas Health is an Equal Opportunity Employer.

Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.