- Work with IT and external vendor partners to manage user experience across platforms, assisting with problem resolution. Partner with brand teams, key sales, operations and market access personnel, as well as other internal stakeholders to ensure digital, financial and strategic optimization. Ensure customer 360 lens is clearly understood by brand leadership, is incorporated into analytics, is compliant and validated. Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities. Manage the daytoday operations of Omnichannel Marketing for Brand team/s, including all budgetrelated tracking, project management oversight, legal material review and process compliance, and other issues. Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities. Bachelor's Degree Marketing, Business Administration, or other related area preferred required
- MBA Marketing, Business Administration, or related area preferred Experience Qualifications
- 1 or More Years Experience in developing and implementing digital/omnichannel marketing strategies required
- 1 or More Years Pharmaceuticals Experience including Sales, Marketing, IT or Market Access Leadership or other related area preferred Travel
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Digital Marketing Director - New Jersey, United States - Daiichi Sankyo, Inc.
Description
Join a Legacy of Innovation 110 Years and CountingDaiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology.
With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 16,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people.
Under the Group's 2025 Vision to become a "Global Pharma Innovator with Competitive Advantage in Oncology," Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.
The primary responsibilities of the Manager, Omnichannel Marketing is to support the development, planning and implementation of omnichannel marketing to key customer segments across the portfolio in partnership with brand teams.
The Manager should assess external digital opportunities and threats, customer journeys, and channel-specific nuances as key inputs to strategy and implementation.
The Manager should support seamless execution of all omnichannel platforms, tools and applications, including but not limited to database, websites, paid media, and CRM.
This role is an individual contributor role, and reports to the Director, Omnichannel Marketing.Support experience journey design and implementation for customers and patients across channels. Ensure digital best practices are met and brand strategies are maximized through all touchpoints.
Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.