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    Digital Marketing Manager - Palo Alto, United States - Cooley

    Cooley
    Cooley Palo Alto, United States

    1 week ago

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    Description

    Digital Marketing Manager

    Cooley is seeking a Digital Marketing Manager to join the Marketing & Business Development team.

    Position summary: Under the supervision of the Associate Director, Digital Marketing the Digital Marketing Manager leads efforts in website development, email marketing, content strategy and other marketing systems related projects. Specific duties and responsibilities include, but are not limited to, the following:

    Position responsibilities:

    • Lead digital projects and initiatives
    • Oversee digital properties, including the Cooley website, blog platform, email marketing software, packet generator platform, and event-related software
    • Liaise with outside vendors to plan and drive digital strategy
    • Advise on and executes best practices for SEO (search engine optimization), SEM (search engine marketing) and content strategy
    • Measure and report on the performance of all digital marketing campaigns
    • Identify trends and insights, and optimizes spend and performance based on the insights
    • Leverage analytics to evaluate and advise on end-to-end client experience across multiple channels and client touch points
    • Oversee annual digital marketing budget, ensuring accountability and adequate funding
    • Responsible for managing information, initiatives and tools that are designed to support the marketing and business development efforts of the firm
    • Understand, evaluate and recommend new ways technology can improve the firm's marketing function internally and externally
    • Keep current with existing and emerging trends and best practices
    • Responsible for hiring, overseeing and coaching digital team, if applicable
    • Serve as direct supervisor and mentor to direct reports
    • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
    • Support business professional development and continued educational opportunities
    • In collaboration with immediate supervisor and CN HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
    • All other duties as assigned or required

    Skills and experience:

    Required:

    • Ability to work extended and/or weekend hours, as required
    • Ability to travel, as required
    • 5+ years of marketing experience combined with a minimum of 3 years digital marketing experience
    • Broad knowledge of multiple facets of the digital experience, including web development, content strategy, analytics, user experience and optimization
    • Experience managing large-scale projects, including budgets, planning and staffing
    • Track record of developing creative solutions while keeping a focus on objectives and results
    • Broad technical knowledge, including HTML, SEO, SEM platforms, analytics and search platforms, content management solutions and analytical software
    • Expertise in web writing, editing and proofreading, specific to an online environment

    Preferred:

    • Bachelor or advanced degree
    • Prior professional services experience
    • Supervisory experience

    Competencies:

    • Excellent problem solving and troubleshooting skills
    • Great project management skills and follow-through ability
    • Self-starter, driven, and highly motivated
    • Excellent client service skills
    • Ability to communicate complex systems to non-experts and present initiatives and results to multiple audiences
    • Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment
    • Detail-oriented and highly organized
    • Demonstrates great initiative and the ability to work independently
    • Strong attention to detail and ability to follow instructions with high degree of accuracy
    • Team-oriented with the ability to work collaboratively across offices
    • Excellent organizational and time management skills; ability to prioritize and work concurrently on a variety of projects and requests, providing a solutions-oriented approach
    • Ability to keep confidential any information, observations, or viewpoints regarding firm personnel or matters
    • Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
    • Ability to function in a collaborative organization and be a team player

    Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

    The expected annual pay range for this position is $125,000 - $170,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

    We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

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