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    Associate Digital Marketing Manager - Tampa, United States - Taylor Corporation

    Taylor Corporation
    Taylor Corporation Tampa, United States

    8 hours ago

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    Description
    Let Us Power Your Potential

    Taylor Corporation is a dynamic, diversified company with big plans for the future - and your career. We power our employees' potential and strive to create opportunity and security for every member of the team. If you're ready for something bigger - more challenge, more variety, more pathways for professional growth - we should talk. We're passionate about our work, we believe there is always a better way, and we're looking for people like you.

    Ready to reach your potential? It's time to look at Taylor.

    Your Opportunity: Taylor Corporation is looking for an Associate Digital Marketing Manager.

    Your Responsibilities:
    • Manage Salesforce Marketing Cloud processes across brands
    • Assist in the execution of campaigns and creation of journeys in Marketing Cloud, consisting of Automation Studio (SQL), automation rules, creation of audiences and data extensions and field management
    • Interpret and implement digital best practices for email/marketing automation, data hygiene, and segmentation
    • Analyze, track and report on key metrics, improving performance throughout the funnel
    • Provide internal consultation on Marketing Cloud capabilities and marketing automation strategies
    • Help develop project timelines, schedule kick-offs, and manage projects day-to-day through completion
    • Provide support for Account Engagement campaigns as needed
    You Must Have:
    • 2+ years working in a digital marketing-driven role, digital marketing experience required
    • Experience with Salesforce platforms (Marketing Cloud/Account Engagement)
    • Experience measuring impact and value of campaigns and touches, using best-practice analytics and testing protocols
    • Strong analytical skills and the ability to optimize campaigns effectively
    • Knowledge of SQL required
    • Ability to handle multiple projects and priorities simultaneously
    About Taylor Corporation
    One of the largest graphics communications firms in North America, Taylor's family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world's more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

    The Employer retains the right to change or assign other duties to this position.

    Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

    Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.
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