- Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with planning, creation, and execution of various strategic marketing communications.
- Consults and collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
- Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
- Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessary. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
- Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders.
- Bachelors degree in marketing, communications or related field; Masters Degree in a related field a plus.
- 5+ years of experience in marketing, direct response marketing, communications, account management, or creative agency marketing. Industry product and services knowledge in travel, retail, and technology categories a plus.
- Previous experience in direct-to-consumer marketing, especially in digital, social media, alternative media, direct mail, and print channels.
- Ability to influence marketing plans and manage 10-15 accounts for leading industry brands across multiple business partners.
- Must have excellent written, verbal, visual/presentation, and interpersonal communication skills including the ability to influence stakeholders.
- Proven strategic thinking and analytical skills to direct efficient marketing spend and prudent quality control.
- Extensive relationship management and project management skills as well as the ability to manage and influence internal and external stakeholders.
- Willingness and ability to work in a large matrix environment with a fast and efficient pace to manage large provider accounts effectively.
- Regular and reliable job attendance
- Exhibit respect and understanding of others to maintain professional relationships.
- Independent judgement in evaluation options to make sound decisions.
- In office/open office environment with the ability to work effectively surrounded by moderate noise.
- 10%-15% national travel required.
-
Marketing Manager
1 week ago
AARP Washington, United StatesOverview · AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available b ...
-
Marketing Manager
1 week ago
Amentum Washington, United States Paid WorkThis hands-on Marketing position is responsible for planning and executing marketing initiatives and events of all sizes from conception to completion. They lead and collaborate with executive leaders, stakeholders throughout the organization and vendors at all levels to ensure t ...
-
Marketing Manager
1 week ago
ASAE: The Center for Association Leadership Washington, United StatesJob Description · ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. We are looking for someone to join our team as a Marketing Manager. Candidates must be able to work in a diverse, inclusive, ...
-
Marketing Manager
1 week ago
Business Group on Health Washington, United StatesBusiness Group on Health's Member Experience team is hiring a Marketing Manager to support the growth, engagement and retention of our membership. This person will have experience in marketing and communications, as well as using analytics and strategy to drive success. The Manag ...
-
Marketing Manager
1 week ago
Sprezzatura Management Consulting, LLC Washington, United StatesMarketing Manager – Federal Contractor, Veterans Administration Support · Department of Veterans Affairs (Contingent Position) · Position Description: · Sprezzatura Management Consulting LLC is seeking a results-driven Marketing Manager to join our team, offering a unique oppo ...
-
Marketing Manager
2 weeks ago
Price Benowitz LLP Washington, United StatesJob Summary · Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm's marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. · The Marketing Manager position re ...
-
Marketing Manager
1 week ago
Chamber of Digital Commerce Washington, United StatesAbout the Chamber of Digital Commerce · As the world's first and largest trade association representing the blockchain industry, our mission is to promote the acceptance and use of digital assets and blockchain-based technologies. Through education, advocacy, and working closely ...
-
Marketing Manager
1 week ago
The Rush Companies Washington, United StatesDepartment: · RUSH DEVELOPMENT COMPANY – · a division of The Rush Companies · Reports To: · Director of Human Resources · Job Summary · The Rush Companies are seeking an experienced · Marketing Manager · to join our diversified construction and real-estate management compan ...
-
Marketing Manager
1 week ago
The Chronicle of Philanthropy Washington, United StatesThe Chronicle of Philanthropy , the premier source of news, analysis, and professional development for the rapidly growing nonprofit sector, has embarked on an exciting and monumental new chapter. After becoming an independent nonprofit in 2023, the Chronicle is innovating and ex ...
-
Manager, Marketing
3 days ago
Heart Rhythm Society Washington, United StatesManager, Marketing & Communications (Programs/Products) · Organizational Overview · The Heart Rhythm Society (HRS) is committed to helping end heart rhythm disorders and saving lives. HRS is the international leader in science, education and advocacy for cardiac arrhythmia prof ...
-
Marketing Manager
6 days ago
Remote Work Digital Limited Washington, United StatesWe are looking for a dynamic Marketing Manager with exceptional writing and social media skills to join our team. This role will focus on executing marketing strategies rather than formulating them, making it a hands-on position. The Marketing Manager will play a vital role in se ...
-
Marketing Manager
1 week ago
Long & Foster Washington, United StatesUnder the general supervision of the VP of Marketing, the Senior Marketing Manager will be responsible for Creative Development, Digital Marketing and Social Media Content, Marketing reports, Photography/Videography, Copywriting, and Urban Pace's email marketing campaigns. Will a ...
-
Marketing Manager
2 weeks ago
Non-Profit Organization Washington, United StatesMarketing Manager · Position overview · Develop and implement marketing strategy, materials, and promotional components for campaigns tailored to specific segments, programs, products, and events to achieve goals for participation, attendance, and revenue. Successful candidate wi ...
-
Marketing Manager
1 week ago
BakerHostetler Washington, United StatesOur BD &Marketing department has an excellent hybrid opportunity for a Marketing Manager for the Digital Assets and Data Management (DADM) practice group. This is an exempt position that reports to the Senior Business Development & Marketing Manager for DADM. This position will ...
-
Marketing Manager
1 week ago
Price Benowitz LLP Washington, United StatesJob Summary · Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm's marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. · The Marketing Manager position re ...
-
Manager, Marketing
1 week ago
The Job Network Washington, United StatesOverview:The National Grocers Association (NGA) is the national trade association for America's 21,500 independent community grocers. NGA members include retail and wholesale grocers located in every congressional district across the country, as well as state grocers' association ...
-
Manager, Marketing
6 days ago
Heart Rhythm Society Washington, United StatesManager, Marketing & Communications (Programs/Products) · Organizational Overview · The Heart Rhythm Society (HRS) is committed to helping end heart rhythm disorders and saving lives. HRS is the international leader in science, education and advocacy for cardiac arrhythmia prof ...
-
Manager, Marketing
1 week ago
Mosaec Washington, United StatesWashington, · Organizational Overview · The Heart Rhythm Society (HRS) is committed to helping end heart rhythm disorders and saving lives. HRS is the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients, and the primary info ...
-
Marketing Manager
1 week ago
Elliptic Washington, United StatesMarketing Manager · Department: Marketing · Employment Type: Full Time · Location: Washington, D.C. · Description · Are you a results-driven marketer with a passion for crafting exceptional event experience and impactful campaigns? If so, we encourage you to explore the oppor ...
-
Marketing Manager
1 week ago
Berkeley Research Group Washington, United States· Position at Berkeley Research Group, LLC · Job Summary · BRG is looking for an experienced and versatile marketing manager responsible for developing, project managing, and executing marketing and communications initiatives for the firm's US-based 'Global Community' and cros ...
Marketing Manager - Washington, United States - AARP
Description
Overview:
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARPs millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.
As the Marketing Manager within the Lifestyle Marketing team, your role is pivotal in cultivating strategic partnerships to drive the creation and execution of multi-channel marketing campaigns aimed at enhancing AARP member value and increasing AARP member engagements. You will ensure that all marketing strategies are aligned with overarching organizational goals and objectives. Beyond overseeing partner marketing campaigns, you'll be actively involved in monitoring and assessing their performance, swiftly adapting marketing strategies to navigate market dynamics and competitive landscapes. Collaboration with matrix partners is critical to your role, as you'll spearhead initiatives to optimize marketing excellence, and introduce innovative approaches to enhance the efficiency and effectiveness of the marketing team. Furthermore, fostering solid relationships with external partners is paramount.
Responsibilities:Additional Requirements
AARP will not sponsor an employment visa for this position at this time.
Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
