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    Marketing Manager - Washington, United States - ASAE: The Center for Association Leadership

    ASAE: The Center for Association Leadership
    ASAE: The Center for Association Leadership Washington, United States

    6 days ago

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    Description
    Job Description


    ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration.

    We are looking for someone to join our team as a Marketing Manager.

    Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work.

    Summary/Objective


    ASAE seeks an experienced marketing professional whose primary objective is to develop, implement and evaluate marketing strategies and tactics in support of various projects for ASAE, with a digital first mindset.

    This includes developing and implementing marketing tactics that may utilize a combination of digital and traditional communication tools/channels including marketing automation, retargeting, email, direct mail, print, advertising, websites, exhibits, social media, and others.

    This position will have significant interaction with many departments and will be expected to manage campaigns as well as discrete projects as needed.

    Reports to the VP, Marketing and Product Management

    Essential Functions


    This position is responsible for development and implementation of marketing strategy, materials, and promotional components for campaigns tailored to specific segments, programs, products, and events to achieve targeted goals for participation, attendance, and revenue.

    Key to the success of this position is the ability to manage/develop traditional and digital promotional assets and copy for several internal clients based on analysis of the product goals, audience, marketing, sales, and competitive data.

    Strong digital marketing, creative, writing, project management, and account management skills are essential. Effective account management includes the application of basic project management orientation regarding collaboration/input, approval of direction, implementation, and evaluation. Working knowledge of marketing automation, retargeting, and other digital approaches is essential.

    Thrives in a fast-paced, high volume work environment and is a professional who works collaboratively with a diverse group of product line managers across the organization to create and manage cross-organizational, integrated marketing strategies.

    Marketing, analytical, and creative skills will help the incumbent be successful in this position. The ability to manage multiple projects under sometimes compressed schedules is a must.

    Essential Skills

    Serves as account manager for several internal clients as it pertains to their marketing needs.

    Develop and implement marketing campaigns and promotions to support a wide variety of programs and services with emphasis on special events and education programs.

    Reviews and edits promotional materials for marketing effectiveness.
    Manages email campaigns with the support of the marketing coordinator and develops email testing and segmentation when appropriate.
    Manages social media organic and paid campaigns.
    Pulls mail lists and other data inquiries for projects.
    Writes copy as needed for product positioning, website, and campaign assets.

    Manages individual client marketing budgets, including tracking and reporting all costs, and analyzing sales and marketing effectiveness of tactics as required.

    Reviews marketing communications ensuring consistent use of ASAE brand guidelines.

    Analyzes and leverages available data on products, audience, marketing, sales, and competitive landscape, and more to develop marketing strategy and tactics.

    Solves marketing problems using qualitative and quantitative data.

    Works closely with the product/program developers (internal client) to gain full understanding of features and benefits to be promoted and gives recommended marketing strategy.

    Works closely with the in-house graphic designer(s)/art director and production manager in the development of marketing collateral.
    Pushes forward and is mindful of organizational priorities while executing campaigns and new processes.

    Technical Skills

    Thorough knowledge and understanding of the marketing planning process.
    Understanding of collateral development, email marketing, social media, and advertising.
    Promotional copywriting and editing skills.
    Ability to write business documents such as marketing plans, creative briefs, meeting minutes and others.
    Familiarity with project management platforms.
    Familiarity with CMS and/or AMS.
    Familiarity with business analytics platforms.
    Familiarity with marketing automation and/or retargeting platforms
    Familiarity with social media management platforms
    Knowledge of Word, Excel, PowerPoint.
    Ability to communicate creative concepts and strategies to a diverse range of members and non-members.

    Communication Skills


    This position requires excellent communication skills including interpersonal and listening skills, superb writing skills, and a well-developed sense of account management and customer/client service.

    Individual must be able to work independently and collaboratively as one member of 10-person marketing, branding and communications department and more broadly with the entire Communications Group and clients throughout the organization.

    Supervisory Responsibility

    This position has no supervisory responsibilities.

    Work Environment

    This job operates in a professional office environment.

    Physical Demands

    This position must be able to lift up to 25 lbs.

    Position Type and Expected Hours of Work

    This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m.

    Required Education And Experience

    Four-year college degree in Marketing, Advertising, Communications, or related area is required. Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.

    A minimum five years of demonstrated account management experience and results in collateral and electronic marketing communications development in a high-paced, high-volume environment is required.

    The ability to create and test new approaches for promoting products, and services is important. Agency and/or association experience is desirable.

    Preferred Education And Experience

    Experience in public relations is desirable but not required.
    Agency and/or association experience is desirable.

    Benefits Offered

    Hybrid Work from Home Arrangements
    Flexible Work Hours
    Casual Dress Code
    Medical, Dental, Vision
    Prescription Plan
    Flexible Spending Account
    Dependent Care Flexible Spending Account
    Health Savings Account
    Generous 401k Retirement Plan
    Life and AD&D Insurance
    STD/LTD
    Employee Assistance Program (EAP)

    AFLAC
    Legal and Identity Theft Plans
    Company Paid Professional Development
    Tuition Reimbursement
    Computer Purchase Program

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