Marketing Manager - Washington, United States - Non-Profit Organization

Description

Marketing Manager

Position overview

Develop and implement marketing strategy, materials, and promotional components for campaigns tailored to specific segments, programs, products, and events to achieve goals for participation, attendance, and revenue. Successful candidate will manage and develop traditional and digital promotional assets and copy for internal clients based on analysis of the product goals, audience, marketing, sales, and competitive data.

What you'll do

· Develop and implement marketing campaigns and promotions to support a variety of programs and services with an emphasis on special events and education programs.

· Write copy for collateral, website, and campaign assets.

· Develop and execute email campaigns following best practices for testing and segmentation when appropriate.

· Track all campaign results to present insights.

· Review marketing communications ensuring consistent use of PCPC brand guidelines.

· Analyze and leverage available data on products, audience, marketing, and competitive landscape to develop campaigns.

· Solve marketing problems using qualitative and quantitative data.

· Work with the internal product and program developers to fully understand features and benefits to be promoted and recommend marketing strategy.

· Push forward organizational priorities while executing campaigns and new processes.

What you'll need to succeed

· Bachelor's degree in communications, marketing, web development, or related field,

· 3+ years of marketing experience in a trade association, nonprofit, or think tank - agency experience a plus.

· Experience using analytics and strategy to drive marketing success.

· Very strong written and verbal communication skills with the ability to analyze and condense complex information, often under tight deadlines.

· Confident presentation skills.

· Demonstrated experience writing and editing promotional content and copywriting and editing skills.

· Ability to interact with all levels of staff and outside parties and excellent cross-cultural diplomacy skills.

· Sound judgment and confidentiality when handling sensitive information and documents.

· Creativity to produce new concepts and ideas.

· High-touch customer service approach

· Keen attention to detail and strong organizational skills.

· Strong initiative to complete tasks under pressure and meet deadlines.

· Emotionally intelligent team player who is viewed as credible in the workplace and with member companies.

· Proficiency with Microsoft 365, membership databases, CRM, CMS, social media platforms, email marketing systems, Adobe Creative Suite, other related software, and marketing technology apps such as web analytics and Google AdWords.

Equal Opportunity Employer

Our commitment to diversity means knowing that its mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. As such, recruiting and mentoring staff to create an inclusive organization that reflects global character is a priority.

We don't discriminate in employment opportunities or practices on the basis of race, color, religion, sex, gender, age, national origin, physical or mental disability, marital status, veteran status, sexual orientation, gender identity or expression, genetic information, or any other status protected by federal, District of Columbia, state or local law. We will make reasonable accommodations for qualified individuals with known disabilities unless the accommodation would result in an undue hardship to organization.

Equal Employment Opportunity policy covers all employment practices, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.