- Develop and implement comprehensive marketing strategies to achieve organizational goals, including lead generation, membership growth, event promotion, and brand awareness.
- Utilize analytical tools to track and measure the performance of marketing campaigns, including website traffic, conversion rates, and ROI, and make data-driven recommendations for optimization.
- Lead the organization's SEO efforts, including keyword research, on-page optimization, link building, and technical SEO enhancements to improve search engine rankings and drive organic traffic.
- Manage the organization's email marketing strategy, including segmentation, A/B testing, and performance analysis, to optimize engagement and conversion rates.
- Collaborate with internal teams, including communications, events, and membership, to align marketing efforts and amplify key messages and initiatives.
- Assist in developing content marketing strategies to create compelling and engaging content across various channels, including blog posts, whitepapers, case studies, and infographics.
- Help manage the organization's digital advertising campaigns, including Google Ads, and social media ads to drive targeted traffic and conversions.
- Stay up to date on emerging marketing trends, tools, and best practices, and provide recommendations for innovative strategies to drive engagement and growth.
- Monitor and analyze market trends, competitor activities, and audience insights to identify new opportunities and help inform marketing strategies.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, with a focus on digital marketing, analytics, and strategy, preferably in the tech, finance, or advocacy sectors.
- Proven experience in SEO, including keyword research, on-page optimization, and link building, with a strong understanding of SEO tools and best practices.
- Expertise in email marketing platforms and techniques, including segmentation, A/B testing, and performance analysis.
- Strong analytical skills to track and measure campaign performance and ROI.
- Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences and channels.
- Strategic thinker with the ability to execute integrated marketing campaigns that drive results.
- Strong project management and organizational skills.
- Collaborative team player with the ability to work effectively in a cross-functional environment.
- Proficiency in marketing analytics tools.
- Experience managing digital campaigns across multiple platforms.
- Experience in fundraising and member/donor communications within a trade organization or nonprofit setting.
- Passion for the blockchain and digital asset industry.
- Advanced proficiency with Salesforce and Pardot.
- Experience with Adobe Creative Cloud and an eye for design.
- Proficiency in marketing analytics tools.
- Experience managing digital campaigns across multiple platforms.
- Experience in fundraising and member/donor communications within a trade organization or nonprofit setting.
- Passion for the blockchain and digital asset industry.
- Advanced proficiency with Salesforce and Pardot.
- Experience with Adobe Creative Cloud and an eye for design.
- A dynamic and inclusive work environment.
- Opportunities for professional growth and advancement.
- Competitive salary.
- The benefits package includes medical, dental, vision, flexible spending accounts (FSAs), flexible holidays and vacations, a 401K retirement plan with match, family leave, paid sick days, and an annual performance bonus program. The Chamber pays the full premium for permanent, full-time employees' health, dental, vision, disability, and life insurance.
- Flexible work hours.
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Marketing Manager - Washington, United States - Chamber of Digital Commerce
1 week ago
Description
About the Chamber of Digital CommerceAs the world's first and largest trade association representing the blockchain industry, our mission is to promote the acceptance and use of digital assets and blockchain-based technologies. Through education, advocacy, and working closely with public policy makers, regulatory agencies, and industry, our goal is to develop a pro-growth legal and regulatory environment that fosters innovation, job creation, and investment. For more information, please visit
As the Marketing Manager at the Chamber of Digital Commerce, you will help drive the organization's marketing strategy to increase brand awareness, generate leads, and support membership growth. You will collaborate closely with the marketing team to develop and execute integrated marketing campaigns across various channels, with a focus on analytics, SEO, email marketing, and other digital initiatives. This role requires a strategic thinker with strong analytical skills, an understanding of digital marketing techniques, and a passion for the blockchain and digital asset industry.
Location:
Washington, DC (preferred) or Remote (minimum 3 days in office per week if located in DC area)
Key Responsibilities:
We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
