- Work alongside and provide support for AVP and Assoc
- Act as Staff Liaison for Communications Committee
- Ensure marketing campaigns and content creation is accurate and uses consistent branding and messaging across all channels.
- Contribute to the development and management of the master content calendar for all marketing channels across the organization.
- Support the launch, management, and execution of a new marketing automation platform, including integrations with Salesforce and HRS websites.
- Utilize HRS' ESP (currently Informz) to develop and execute email campaigns (i.e., template and layout, copywriting, graphics/images, audience targeting/segmentation, deployment strategies, subject line testing, and performance monitoring/reporting).
- Develops and executes organic social media campaigns and community management (platform evaluation, competitive analysis, social strategy development, content calendar development, content creation/writing, community engagement, reporting and analysis).
- Supports the development of and manages production of print collateral as needed (e.g., meeting signage, meeting collateral, booth designs, etc.).
- Manages print ads for in-house publications and paid ads in non-HRS publications.
- Provides content and creative direction for HRS digital properties (e.g., , , , , etc.).
- Provide strategic support and marketing assets as needed for HRS's participation at external meetings, tradeshows, and special events (e.g., onsite print collateral, exhibit booth design, HRS-branded merchandise, etc.).
- Fulfill HRS marketing and communications obligations for all reciprocal and sponsorship agreements.
- Develops and executes direct mail campaigns (ideation, strategic development, budget tracking, copywriting, creative direction, audience segmentations, draft production notes, bid and award jobs, print production oversight, and performance reporting and analysis).
-
Marketing Manager
3 weeks ago
AARP Washington, United StatesOverview · AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available b ...
-
Marketing Manager
4 weeks ago
American Chemical Society Washington, United StatesMarketing Manager - Journals, Portfolios, Related Products · Date: · Apr 16, 2024 · Location: · Washington, DC, US, 20036 · Company: · American Chemical Society · Position Summary · The Marketing Manager - Journals, Portfolios & Related Products is responsible for developin ...
-
Marketing Manager
4 weeks ago
Price Benowitz LLP Washington, United StatesJob Summary · Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm's marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. · The Marketing Manager position ...
-
Marketing Manager
2 days ago
CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING Washington, United StatesJob Description · Job Description · Under general supervision, the Marketing Manager will help grow the number of CFP professionals by targeting career changers, undergraduates, and college-bound students to choose financial planning as an attractive career and/or college degre ...
-
Manager, Marketing
2 weeks ago
Personal Care Products Council Washington, United StatesMarketing Manager · Personal Care Products Council · Position Overview · Develop and implement marketing strategy, materials, and promotional components for campaigns tailored to specific segments, programs, products, and events to achieve goals for participation, attendance, and ...
-
Marketing Manager
2 days ago
Sprezzatura Management Consulting, LLC Washington, United StatesJob Description · Job Description Salary: · Marketing Manager – Federal Contractor, Veterans Administration Support · Department of Veterans Affairs (Contingent Position) · Position Description: · Sprezzatura Management Consulting LLC is seeking a results-driven Marketing Manage ...
-
Marketing Manager
2 days ago
LORE Group Washington, United StatesRiggs Washington DC sits on the iconic downtown corner of Penn Quarter's 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel's 181 guest rooms offers a playful nod to the building's legacy. Riggs is home to the all-occasion European brasser ...
-
Marketing Manager
2 days ago
Riggs Washington DC Washington, United StatesRiggs Washington DC sits on the iconic downtown corner of Penn Quarter's 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel's 181 guest rooms offers a playful nod to the building's legacy. Riggs is home to the all-occasion European brasser ...
-
Marketing Manager
1 week ago
BakerHostetler Washington, United StatesOur · BD & · Marketing · department has an excellent hybrid opportunity for a · Marketing Manager · for the · Digital Assets and Data Management (DADM) · practice group.This is an exempt position that reports to the Senior Business Development & Marketing Manager for DADM. ...
-
Marketing Manager
3 weeks ago
Certified Financial Planner Board of Standards, Inc. Washington, United StatesUnder general supervision, the Marketing Manager will help grow the number of CFP professionals by targeting career changers, undergraduates, and college-bound students to choose financial planning as an attractive career and/or college degree program. Reporting to the Director o ...
-
Marketing Manager
1 week ago
Price Benowitz LLP Washington, United StatesJob Summary · Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be · responsible · for executing · the Law Firm's · marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. · The Marketing Manage ...
-
Marketing Manager
1 day ago
Haleon Washington, United StatesHello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren ...
-
marketing manager
2 days ago
Toy Investments Inc Washington, United StatesJob Description · Job Description Description: Do you have direct experience marketing for a B2B business? Are you a confident, proactive self starter? Are you highly skilled in email marketing and social media management? Do you have exceptional organization skills? Have you be ...
-
Marketing Manager
3 weeks ago
Remote Work Digital Limited Washington, United StatesWe are looking for a dynamic Marketing Manager with exceptional writing and social media skills to join our team. This role will focus on executing marketing strategies rather than formulating them, making it a hands-on position. The Marketing Manager will play a vital role in se ...
-
manager, marketing
1 week ago
AEG Washington, United StatesIn order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. · Background: · Every professional sports team plays an important role in the civic fabric of its community. ...
-
marketing manager
2 days ago
Chartwells Higher Education Dining Services Washington, United StatesChartwells HEAt over 300 college & universities around the country, Chartwells Higher Education is re-inventing the on-campus dining experience. We are challenging the norm and setting new standards by investing in high-tech, food-infused social spaces that bring people together ...
-
Event Marketing Manager
4 weeks ago
Primer Washington, United StatesPrimer Technologies is seeking a results-oriented Senior Program Manager, Events Marketing who specializes in event marketing and/or field marketing strategy, execution, and analysis. This individual collaborates closely with account executives within the US Defense and Intellige ...
-
Market Manager
2 days ago
Bird Rides, Inc Washington, United StatesBird's cleaner, affordable, and on-demand mobility solutions are available in cities globally. We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option ...
-
Market Manager
1 hour ago
N2 - All Jobs Washington, United StatesAs the nation's leader in helping small to mid-sized businesses efficiently connect with affluent homeowners, · The N2 Company · produces high-quality monthly publications, targeted digital advertising, online media, and creative events. · We are seeking a new Market Managerfo ...
-
Event Marketing Manager
2 weeks ago
TalentRemedy Washington, United StatesThe Events Marketing Manager is responsible for developing and executing marketing campaigns to promote our client's events marketing strategies include aspects of traditional marketing, channel marketing, drip campaigns and digital marketing. This position will work with interna ...
Manager, Marketing - Washington, United States - Heart Rhythm Society
3 weeks ago
Description
Manager, Marketing & Communications (Programs/Products)Organizational Overview
The Heart Rhythm Society (HRS) is committed to helping end heart rhythm disorders and saving lives.
HRS is the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients, and the primary information resource on heart rhythm disorders.
HRS's mission is to improve patient care by promoting research, education and optimal health care policies and standards. HRS represents more than 7,500 cardiac pacing and electrophysiology professionals in over 70 countries.HRS employs a staff of 49 dedicated professionals who work collaboratively to support the organization's mission, guided by our five values -
Serve our Members, Commit to Individual Excellence, Foster Inclusive Human Connections, Trust the Team's Collective Knowledge, Embrace Change . HRS is headquartered in Washington, DC with all staff enjoying a full-time remote work arrangement.
Position Summary
Develops, implements, and manages marketing and communication activities that align with the organization's strategic plan. The primary focus of this role is the marketing and communications of HRS programs and products.
The position plays a critical role in the organization's ability to increase HRS program and product awareness, engagement, conversions, and revenue, relating to education (in-person meetings, virtual/online meetings, on-demand education via HRS365, and print and digital journals) and other potential initiatives identified by the Board of Trustees and member-led committees.
The incumbent is responsible for managing marketing and communication activities across owned, shared, earned, and paid media, including digital, offline (live/in-person events) and print.
Develops content and asset (GIFs, video, graphics, images, copy, etc.) for social media, email, and web pages, while also working with creative freelancers for heavier creative assignments such as direct mail packages, print ads, print collateral, signage, booth designs, branding, and logo development, etc.
ResponsibilitiesReports to and works closely with the Assoc.
Director, MarComm to develop and execute HRS program and product marketing and communications campaigns to support the Society's Strategic Plan and budget priorities to increase:
Awareness (e.g., disease states, membership, meetings, products, services, etc.)
Engagement (e.g., members, prospects, attendees, online learners, readers of HRS journals, patients, caregivers, media, partners and sponsors, etc.)
Conversions
Non-revenue generating (e.g., social media fans/followers/page likes, email subscribers, abstract submissions, participation in activities such as Heart Rhythm Bowl, journal paper submissions, calls for journal editors in chief and editorial boards, applications for HRS volunteer opportunities and scholarships, survey solicitations, award nominations, scholarship applications, etc.)
Revenue generating (e.g., meeting registration, online learning purchases, subscribers, fundraising appeals, membership acquisitions, etc.)
Loyalty (e.g., repeat buyers, word of mouth, etc.)
Build and manage strategic relationships with:
HRS members and volunteers (e.g., Board of Trustees, committee members, faculty, early career/Fellows-in-Training, allied professionals, international, etc.)
External vendors and partners (e.g., freelancers, consultants, agency partners, Google product reps, social media platform reps, content creation tool reps, print and mailshops reps, etc.)
Co-Sponsorship/Reciprocal partners (i.e., similar/sister organizations such as American Heart Association, American Medical Association, American College of Cardiology, , etc.)
Industry partners (e.g., leading companies in the field of EP/cardiology such as Medtronic, Biosense Webster, etc.)
Collaborate with appropriate staff across departments to:
Provide marketing and communications support (i.e., identify needs, develop appropriate solutions, execute tactics, provide results and analysis)
Represent the marketing and communications function in cross-department meetings and on cross-department teams/projects.
Director, MarComm for:
Development of new initiatives
Budget management
Development and execution of MarComm plans, strategies, and tactics
Facilitate collaboration between Communications Committee, HRStv Subcommittee, Journal Subcommittee and other committees as needed.
Coordinate Committee calls
Compile and distribute meeting minutes and Committee member disclosure reports.
Manage committee programs and projects.
Distribute and enforce brand standards and policies to all external partners and vendors.
Email marketing products include:
My HRS365 (the Society's monthly digital learning e-newsletter)
HRStv monthly e-newsletter
Ad hoc updates/alerts via dedicated emails (e.g., Health Policy, Society news, co-sponsorships/endorsed programs, IBHRE, etc.)
Program/product email campaigns (e.g., HRX, Core Concepts, Heart Rhythm VR, Passport, The Lead, The Beat, Journals, Fundraising/Donation campaigns, etc.)
Channels:
Twitter, LinkedIn, Facebook, Instagram, YouTube
Social media management platform:
Sprout Social
Large-scale social media activations (e.g., social ambassador groups such as the Pace Setters, Xplorers, etc.)
Marketing/Communications
Strong knowledge of marketing, advertising, and public relations guiding principles, methods, processes, and best practices.
Proven ability to translate organizational goals into actionable marketing/communications strategies and then execute recommended strategies through creation of content and implementation of tactics.
Competent social media marketer and willing to explore emerging platformsAbility to measure performance, analyze results and assess ROI
Project Management
Ability to manage projects from ideation to execution.
Knowledge of business principles involved in resource allocation, production methods, and coordination of people and resources.
Proficient in organizing, planning, and prioritizing work.
Balances and flexibility to allow for adjusting actions in relation to others' actions.
Ability to creatively use resources to increase the efficiency and effectiveness of work performed.
Ability to balance multiple assignments and follow standard procedures to accomplish assigned tasks
Ability to work on routine tasks independently and confer with supervisor on complex work assignments or unusual work situations.
Ability to work under direct supervision and follow standard procedures to accomplish assigned tasks.
Ability to perform successfully in a team-based project management culture; responsibly executes assigned projects, including meeting goals and deliverables, while working collaboratively with cross-functional teams to help ensure project success.
Interpersonal CommunicationSkill in speaking; talking to others to convey information effectively.
Ability to developing constructive and cooperative working relationships with internal staff and external stakeholders and maintaining them over time.
Ability to collaborate and coordinate diverse groups including volunteer leaders and members to work towards a common goal.
Ability to work effectively in a small staff environment
Ability to receive and provide constructive feedback
Analytical Thinking
Ability to identify user trends and behavior patterns that can lead to optimizations
General
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar; Skill in writing; communicating effectively in writing as appropriate for the needs of the audience.
Skill in active listening; giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Required Education and/or ExperienceEducation :
Bachelor's degree in marketing, English, communications, journalism, or similar field.
Experience Required
Four (4) to six (6) years of experience in a marketing/communications role and digital marketing
Two (2) to four (4) of experience in product marketing/communications
Three (3) to four (4) years of experience in project management
Coordinating multiple projects simultaneously
Association/society or healthcare experience
Technical Skills Preferred :
MS Office
iOS Mac
Graphic Design:
Canva (or a similar tool)
Email marketing:
Informz by Higher Logic (exploring other ESP and MA platforms)
Social:
Sprout Social, Twitter, LinkedIn, Facebook, Instagram, YouTube
CMS:
Drupal, WordPress
Reporting:
Google Analytics 4, Hotjar
CRM:
Salesforce
Certificates, Licenses, Registrations :
CAE preferred
GA certification
Other Requirements :
none
HRS Statement of Diversity, Equity and Inclusion
HRS stakeholders share a common passion for accomplishing our mission to end death and suffering from heart rhythm disorders.
We believe our diverse backgrounds, experiences and interests are assets in reaching that goal, and we are committed to providing an inclusive environment in all of our activities, where everyone feels valued, respected, and welcome.
We strive to have organizational leaders who represent all aspects of our diversity and who promote the diversity, equity, and inclusion that are essential to our success.
Location
HRS, headquartered in Washington, DC, is a full-time remote work organization.
How to Apply:
Apply online at ; application package should include a cover letter, resume, and salary requirements for consideration.
#J-18808-Ljbffr