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    Product Marketing Specialist - Los Angeles, United States - Iyuno

    Iyuno
    Iyuno Los Angeles, United States

    1 week ago

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    Description

    Role Description

    The Product Marketing Specialist is a pivotal member of the Global Marketing team at Iyuno. This role focuses on creating and executing global marketing strategies, translating the technical features of Iyuno's software and service products into compelling sales enablement and communication assets. The ideal candidate possesses a deep understanding of product marketing principles, creative design skills, and technical aptitude.

    Key Accountabilities

    • Develop and execute global product marketing strategies to support the company's sales and marketing objectives for its localization and media services portfolio.
    • Collaborate with cross-functional teams, including Sales, Product, and others, to refine and communicate the value propositions for the company's software and service products.
    • Lead the development of sales enablement assets aiding the global sales team in customer acquisition and RFP responses.
    • Support the Director of Marketing in driving overall brand awareness and recognition through strategic global marketing campaigns.
    • Manage timely delivery of marketing assets in a dynamic and deadline-oriented organization.
    • Collaborate with external vendors and internal departments to successfully execute global marketing efforts.
    • Stay abreast of industry trends and competitor activities to inform global marketing strategies.

    Key Performance Indicators and Metrics

    • YOY topline revenue improvements through global sales support and sales enablement tools.
    • Quality and quantity of sales enablement and marketing materials, encompassing presentations, promotional videos, website content, and social media assets.
    • Effectiveness of cross-departmental collaboration, engagement, and sourcing of information.
    • Ideation of presentable marketing and content ideas supporting overall global marketing goals.
    • Performance of in-depth content marketing analysis and strategic planning.
    • Accuracy and consistency of content on the company's global website.
    • Planning and execution of both internal and external global events.
    • Showcase a proven track record of acquiring, engaging, and influencing global customers.
    • Monitor and track global marketing efforts to determine content performance, ROI, and its influence on a buyer's journey.
    • Embrace versatility and take on additional responsibilities as assigned.
    • Thrive in a collaborative team environment spanning multiple disciplines and time zones.
    • Spearhead project management efforts related to global marketing initiatives.

    Key Qualifications

    • 5+ years of previous experience in a global product marketing or related role.
    • Strong portfolio showcasing the ability to design and present marketing content effectively.
    • Degree or equivalent certifications in Marketing, Design, Art, or a relevant field.
    • Technical aptitude and the ability to understand complex product offerings.
    • Strong visual presentation and communication skills.
    • Exceptional creative and copywriting skills.
    • Proficiency in using Adobe Creative Suite and Microsoft Suite tools.
    • Self-starter with a strong ability to learn and adapt to evolving market dynamics.
    • Proven project management skills, with an emphasis on meeting deadlines and delivering high-quality work.
    • Strong written and verbal communication skills.
    • Experience in the entertainment industry or technology sector is preferable.
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