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    Digital Marketing Manager - Houston, United States - Hirewell

    Hirewell background
    Description

    Houston, TXDirect HireSalary Range :
    $75,000 - $120,000Digital Marketing Specialist Job Description Determine appropriate audiences for advertising goals Research ideal audience interests and locations to maximize advertising reach Develop copy, images, and advertisement layouts and designs Publish digital marketing campaigns Implement email marketing campaigns Work together with website host and engineers to create joint advertising efforts, remarketing, tracking, landing pages, quizzes, and additional advertisement-to-webpage marketing Measure digital traffic Monitor social media and google analytics Monitor advertising spend, leads, and conversations Scale campaigns to maximize ROI Research new advertising methods and platforms based on audience Brainstorm and implement conversion experiments and test Requirements and Skills Proven work experience as a digital marketer Hands on experience with Facebook, LinkedIn, and Google marketing platforms Must have created, placed, and modified digital ads Experience writing ads, informational pieces, and website copy Understanding of layout aesthetics Familiarity with software like Adobe Suite, Photoshop, Canva, and content management systems An ability to perform well in a fast-paced environment Excellent analytical and multitasking skills Marketing, advertising, or computer science degree preferred Location Houston, Texas - In Person

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