Marketing Manager - Houston, United States - Dayrise Residential

Dayrise Residential
Dayrise Residential
Verified Company
Houston, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Are you an experienced
Marketing Manager looking for an exhilarating opportunity to lead marketing endeavors in a dynamic, fast-paced environment and drive impactful results.

Do you enjoy thinking outside the box, while working on challenging projects, then this is the opportunity for you


The Company:

Dayrise is a team of professionals who deliver exceptional service and build long, trusting relationships with our residents. We create an exciting and inspiring professional environment for employees to excel through collaboration and innovation. We also grow value and minimize risk for investors, ensuring superior performance and market leadership. We think like owners because we are owners.


The Position:


Dayrise is looking for an innovative and driven
Marketing Manager to join our tight-knit team in
Houston, TX This position will be instrumental in shaping and executing marketing strategies to attract and retain residents across our diverse portfolio of properties.

The Marketing Manager will spearhead collaborative efforts with cross-functional teams to bolster brand awareness, orchestrate campaigns, and optimize digital marketing initiatives.


Position Responsibilities:


  • Collaborate closely with the Director of Marketing to delineate strategic marketing initiatives aligned with business objectives and insights into targetaudience preferences.
  • Develop and implement robust marketing plans tailored to each property to boost leasing activity and foster resident engagement.
  • Oversee advertising campaigns across various channels, including digital, social media, print, and events, ensuring alignment with brand messaging and strategic positioning.
  • Conduct thorough market research and competitive analysis to identify emerging trends, seize opportunities, and tackle challenges within the multifamily housing sector.
  • Work closely with the onsite teams to grasp market dynamics, resident preferences, and effective leasing strategies, fostering a collaborative approach to marketing efforts.
  • Manage the creation of diverse marketing collateral, from brochures to websites, ensuring brand consistency and regulatory compliance across all digital and print assets.
  • Leverage advanced data analytics to track performance metrics, measure campaign effectiveness, and pinpoint areas for optimization, driving continuous improvement and informed decisionmaking.
  • Build and nurture relationships with external vendors, agencies, and partners to bolster marketing initiatives, maximize resources, and achieve strategic objectives.
  • Uphold and enhance reputation management efforts across online platforms and communities, safeguarding a positive brand image and promptly addressing any issues to maintain brand integrity.
  • Conduct thorough audits to ensure marketing campaigns are accurately set up and performing as expected.
  • Demonstrate proactive and selfdriven initiative in identifying improvement opportunities and implementing strategic adjustments to marketing strategies, fostering innovation and agility in response to market dynamics.
  • Utilize your creative eye to make aesthetic adjustments to websites and digital content, ensuring an immersive and userfriendly experience for prospective residents, driving engagement and conversion.
  • Leverage your experience with technology products such as Knock CRM, G5, Nurture Boss, and Elise AI to optimize marketing automation and lead management processes, maximizing efficiency and effectiveness.

Qualifications:


  • Bachelor's degree in marketing, communications, business, or related field.
  • 25 years of marketing experience, focusing on multifamily preferred.
  • Certification through RealPage for the use of Revenue Management platforms, preferred.
  • Experience with Canva a plus.
  • Proven track record of developing and executing successful marketing campaigns across multiple channels.

Desired Skills and Competencies:


  • Excellent communication and collaboration skills, with the ability to work effectively across teams and levels of the organization.
  • Analytical mindset with proficiency in data analysis tools and techniques.
  • Creative thinker with a passion for innovation and continuous improvement.

Why You Should Apply:


  • Great Benefits (medical, dental, vision, 401k, PTO)
  • Excellent Growth and Advancement Opportunities
  • Remote Working Opportunities
  • Team Oriented Work Environment

Interested?
**_Dayrise Residential is an Equal Opportunity Employer.

All Dayrise Residential team members must successfully clear a background investigation to include but may not be limited to:
criminal background check, pre-employment drug screening. Must be flexible and able to work varied schedule, including weekends and some holidays as required._
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