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    Senior Digital Content Strategist - Chicago, United States - Salesforce

    Salesforce
    Salesforce Chicago, United States

    Found in: Lensa US 4 C2 - 6 days ago

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    Description


    You will be working across various customers you will build content strategies that align with the Salesforce and Customer Success product roadmaps and business priorities.

    You will help take our digital customer onboarding and adoption content to the next level.
    You'll identify, review, and map content into strategies to meet customer objectives.

    You'll also help fill gaps to ensure we have content for all of our audiences, determining what form the content should take, where it should live, and how it will find its audience.

    The successful candidate will lead collaborative, data-driven planning; establish relationships; and have a passion for driving customer success.
    Responsibilities
    Work cross-functionally with customers, instructional designers, writers, and creatives to develop digital content across channels (including email) that is engaging, impactful, and drives business value

    Conduct Program discovery with key collaborators and develop a content strategy with a customer-first approach

    Work with collaborators, SMEs, and Content Developers to build onboarding and adoption customer experiences for Success Plan customers

    Lead content development projects from start to finish

    Understand the complexities of Salesforce product/technology so you can identify content that communicates how it works and why it matters

    Understand existing content (i.e. Success Engagements, Expert Coaching Programs, Trailhead, etc.) and how it aligns with the "right content at the right time" approach

    Identify content gaps and build content that maps to customer audiences and journeys

    Assist in writing and copy review as needed; review copy for voice, tone, and accuracy

    Lead and refine existing content in need of refresh and/or reinvent

    Review content analytics to understand customer impact and advise future content creation decisions

    Prioritize and lead commitments optimally in a fast-paced environment

    Help the team stay abreast of digital customer success industry trends and innovations

    Preferred Qualifications/Skills
    4+ years of related experience in content strategy, content development, B2B digital marketing, creative, program management, or equivalent skills

    Degree or equivalent confirmed experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

    Excellent communication skills, both written and verbal

    Highly collaborative teammate who excels in a sophisticated, matrixed environment

    Able to lead all aspects o multiple work streams simultaneously and be equally comfortable delegating or owning tasks

    Experience developing a variety of content assets

    Understanding of how to communicate across digital channels, including email, landing pages, in-app, community

    Strong short-form writing and copy-editing skills

    Analytically inclined, outstanding organizational skills with thorough attention to detail

    Strong project management skills, including leading projects from start to finish, developing and working toward set deadlines, identifying project goals, and tracking progress

    Strong background in developing and performing persona-focused and/or industry-specific marketing campaigns

    Ability to work effectively with a geographically dispersed team

    Able to work independently and be a self-starter, prioritize, multitask, and perform effectively

    A steadfast focus on the customer experience

    Experience with Salesforce and/or CRM applications

    #J-18808-Ljbffr
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