Content Strategist - Chicago, United States - Upfront Healthcare Services

Description

Content Strategist


Department:
Brand

Employment Type:
Full Time

Location:
Chicago, Illinois
Description

As Upfront continues to grow and expand our reach, we are seeking a talented Content Strategist to join us in further shaping the narrative of our brand and products.

You will play a pivotal role in driving the strategic planning and execution of all messaging, spanning from product marketing to PR to digital platforms and patient-facing content.

In this role, you will have the autonomy to drive initiatives forward, while leveraging the support and resources of a forward-thinking organization.

We're seeking an individual who can craft narratives that resonate with our target audience, translating complex concepts into a robust plan for clear, sticky messaging that captivates and inspires action.

You are a compelling brand storyteller, standout idea generator, and problem solver with a design sensibility. You can confidently translate your vision into exceptional content experiences by leading with excellent communication and organizational skills.
Role Responsibilities
Develop and execute comprehensive content strategies aligned with audience personas, brand voice, and overall business/product objectives – ensuring consistency and effectiveness across all channels

Gather key business and user insights; apply strategic planning to create a long-term vision for content marketing

Build robust research processes to better understand audiences, motivations, and engagement

Collaborate closely with cross-functional teams including product management, sales, and strategy to understand key value propositions and translate them into impactful messaging

Lead the creation of engaging content for various platforms, including website, social media, email campaigns, and thought leadership

Lead the company wide adoption of a creative brief process that can effectively inform and tether our content strategy to key business initiatives

Drive the development of patient-facing content that educates and empowers patients, enhancing their experience with our technology

Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation in our messaging approach

Measure and analyze content performance metrics, leveraging insights to continuously optimize strategies and tactics

Champion a scrappy, autonomous work style, prioritizing progress over process and perfection, while ensuring quality and brand consistency

Lead cross-functional discovery sessions that draw out critical brand insights

Optimize content for SEO to improve discoverability and ranking

Manage relationships with agency partners

Qualifications
Minimum of 7-10 years' experience as a Content Strategist or Content Leader, preferably within the healthcare or technology industry

Portfolio of work showcasing brand-aligned content across channels

Firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM)

Exceptional writing and editing skills, with a keen eye for detail and storytelling.

Strong strategic thinking and analytical abilities, with the capacity to distill complex concepts into simple, compelling messages

Track record of success in a dynamic, rapid growth environment, adapting quickly and pivoting as needed

Self-motivated and resourceful, with a proactive approach to problem-solving and decision-making

Excellent collaboration and communication skills, with the ability to effectively engage and influence stakeholders at all levels

Project management skills are preferred

Proven ability to influence and collaborate effectively with cross-functional teams

Benefits
Competitive salary

Stock options

Medical, Vision, and Dental

401k

FSA and HSA

Employer paid short-term and long-term disability

Life insurance

Education reimbursement, adoption assistance, health & wellness perks, and training & development courses

Commuter benefits

Flexible PTO policy

14 paid company holidays

Paid personal quarterly community service day

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