Ecommerce Content Strategist - Chicago, United States - Arc Worldwide

Description

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what's standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC's #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.

Job Description

As an Ecommerce Content Strategist at Arc, you'll help guide the planning, development, and execution of ecommerce content strategies across many digital platforms. These strategies will support Arc's overall goal of delivering custom, connected commerce solutions for our clients. You'll do this by having a deep knowledge of online platforms (with an emphasis on Amazon), a constant drive to learn trends and challenges on these platforms and within the ecommerce space, and by looking for opportunities to grow our clients' brands with data-driven content roadmaps.

CORE RESPONSIBILITIES:

• Plan, develop, and lead ecommerce content strategies for client projects
• Review creative outputs and provide feedback to teams to ensure approved content strategies are being followed
• Collaborate with category and retailer strategists on understanding the target shopper and content opportunities
• Perform competitive ecommerce market research and analysis to guide strategies
• Understand our clients' brand stones, personalities, and current positions in the market and within their categories
• Create content strategy briefs for project teams
• Develop brand store wire frames with the consideration of the shopper journey content touch-points from awareness to conversion
• Work with and guide copywriters and designers during the creative content development process
• Select and wireframe modules for basic and premium A+/enhanced content
• Look for areas of opportunity for our clients' brands within the market; develop and sell-in ideas that will help create a strategic, critical shift to enhance the brand's presence, when applicable
• Source category and product keywords to support and drive the development or optimization of Brand Store and Product Detail Pages (PDPs), including titles, bullets, product descriptions, basic and premium A+/enhanced content live copy text and meta descriptions
• Perform audits on current client ecommerce content to assess areas of opportunity for future updates and scope building

Qualifications

• Possess a high-level knowledge of ecommerce platforms (Amazon, Target, Walmart, Chewy, etc.) and nuances
• Understand what a shopper's digital journey looks like on a specific platform and the content/messaging touchpoints along the way
• Passionate for knowledge sharing and collaborating with others
• Experienced with PDPs, self-managed brand stores, and A+/enhanced content
• Ability to identify overall platform opportunities
• Professional candidness and unmoved curiosity
• Excels when working autonomously and as part of a team
• Out-of-the-box thinker
• Ability to see the "big picture"/end goal of a strategy and possess to know-how to build it from the ground up
• Analytical problem solver

Additional Information

The Power of One starts with our people To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $64,500 - $79,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 002/29/2024.

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