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    Marketing Analytics Manager - Nashville, United States - Soni Resources Group

    Soni Resources Group
    Soni Resources Group Nashville, United States

    Found in: Lensa US 4 C2 - 3 days ago

    Default job background
    Description
    Soni Creative is seeking a skilled

    Marketing Analytics Manager.


    This Marketing Analytics Manager must have agency experience to join an incredible client in the agency world and lead efforts in deriving actionable insights from data to optimize our clients' marketing initiatives.


    Responsibilities:

    Data Analysis and Insights:
    Utilize advanced analytical tools and techniques to analyze marketing campaign performance, customer behavior, and market trends. Translate data into actionable insights and strategic recommendations.


    Client Reporting:
    Create and deliver comprehensive performance reports to clients, highlighting key metrics, trends, and recommendations for optimization. Present complex data in a clear and compelling manner.


    Strategic Optimization:
    Collaborate closely with cross-functional teams to identify areas for improvement and optimization within marketing campaigns. Develop strategies to enhance ROI, conversion rates, and overall campaign effectiveness.


    Measurement Framework:
    Establish KPIs and measurement frameworks for client campaigns. Ensure proper tracking and data collection methodologies are in place to accurately evaluate success.


    A/B Testing:
    Plan, execute, and analyze A/B and multivariate tests to optimize marketing strategies, landing pages, and other campaign elements.


    Data Visualization:
    Create visually appealing and insightful data visualizations to convey complex findings to both technical and non-technical stakeholders.


    Qualifications:
    Bachelor's degree in Marketing, Statistics, Economics, Business, or a related field; Master's degree preferred.

    3+

    of experience in marketing analytics, preferably within a fast-paced agency environment.

    Strong proficiency in Google Tag Manager, Google Analytics, Adobe Analytics, Tableau is required

    Proven experience in translating data into actionable insights and delivering meaningful recommendations.

    Proficiency in statistical analysis and modeling techniques.

    Excellent communication and presentation skills, with the ability to convey complex concepts to diverse audiences.

    Experience with marketing automation platforms and CRM systems is a plus.


    Compensation:
    $90,000-$100,000

    Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications .
    #J-18808-Ljbffr
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